What is branding and why do you need it?!

is a tricky thing to define. There are a mix of opinions, but essentially it’s all about conveying who you are and what you do to other people in the most effective way possible. I often say that it’s the perceptions, emotions, memories and experiences (the Design Council calls these Associations which is much neater…

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Successful branding – how to use your new brand identity

you need to use your brand identity

Creating a brand identity is not – on it’s own – going to help your business to be successful. You have to use it. If you buy a car and then leave it on the drive, then it’s not going to help you get the shopping home, collect your Gran from the hairdressers or be…

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5 Easy Marketing Habits from Michelle Rose, Custard and Bear

Recently, Michelle Rose of Custard and Bear spoke at an Inspire Network meeting about marketing – and it was GREAT. By the time she’d finished we all felt inspired and excited to get going with our marketing as we actually had a plan of Things To Do! Hurrah! If you would like a plan too,…

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Tips for styling your brand to create a consistent, compelling and client attractive image.

Your business image, your brand style, your brand identity – whatever you want to call it, is an essential part of your business. Without a consistent and attractive look your business won’t be as effective, compelling or as easy for you to show your ideal clients that you are on their wavelength or to demonstrate…

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Guest Post: Why Mindset is an Essential Part of Any Successful Business by Corinne Kerston

business mindset KEEP YOUR BELIEF STRONG & YOUR CONFIDENCE HIGH

You can write great content, post on social media and market the heck out of your business, but if you’re missing one thing, your business is never going to reach the level of success you want.   What is it?   I’m talking about the right mindset.   You need to believe in your business.…

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Creating a quacking brand identity…

Last week I took the kids to the Washington Wetland Centre. We hadn’t been for many years (at which point I wrote this blog post, and can report that the flamingos were considerably more interesting this time around!) The main reason we visited this time was to see the ducklings. We watched a video before…

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Guest Post: Read this when content feels like a fun-sucking chore by Brogan Micallef

your ticket to getting your message out there to those who need it most

Sick of the hamster-wheel-flying-by-the-seat-of-your-pants approach to content creation? Trying to juggle ALL THE THINGS… but instead you’ve got balls falling and hitting you in the face?   It doesn’t have to be like this.   CLICK TO TWEET: Sick of the hamster-wheel-flying-by-the-seat-of-your-pants approach to content creation?   There’s a simple reason content creation feels like a…

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How to get clarity and make life easier when it comes to creating your brand identity

what is it that makes your business super special? Get some brand clarity.

How clear are you on your brand? Working out what you really want to be known for is not an easy task, and you may even find that it evolves over time. In some ways I feel that the task of branding is never finished! I know it’s really tempting to jump straight to the…

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Guest Post: How to Get Started With eCommerce by Oscar Waterworth

There is nothing to starting an eCommerce business nowadays: the entire process takes up to a few hours tops. Nevertheless, launching an eCommerce site and launching a lucrative eCommerce site are completely different matters: everyone can do the first, but if you want to keep cash flowing in once your e-store is up and running,…

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How to easily create a branded email in MailChimp

how to create a beautiful branded newsletter in mailchimp

Do you need to send out an email newsletter? Have you altered it so that it fits your brand? This might be a controversial thing for a designer to say – but… don’t worry about it. Yes it’s nice to have everything made beautiful and branded, of course it is, but your email is not the…

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