Why is colour important for your business?

Colour is such a useful tool to get right for your brand. The human eye can see 7,000,000 colours (source) but there are only 11 main colours: blue, black, red, pink, white, brown, orange, purple, green, yellow and grey. See my 11 colours series here.  COLOUR IS ONE OF THE FIRST PIECES OF INFORMATION THAT…

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Guest Post: Why Should You Build Your Brand? from Eva at Custom Gear.

Make your bbusiness memorable - guest post

What do you think branding is? It’s a lot more than just a logo or a graphical element. The term brand tells your story and conveys your value. It is what your consumers perceive of your business. Branding is significantly important if you want to strengthen your marketing campaigns, increase customer satisfaction, and make your…

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How do you uplevel your business image?

Is your business the same as it was a few years ago? I’m going to guess not, because things change don’t they? Perhaps this is good change.. perhaps it’s not so good… but either way, it could be time to uplevel. Maybe you want to make more of an impact. To be more successful. Perhaps…

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The journey to Jupiter: Wowing your customers before they arrive.

Recently we took a short break in Scotland and visited Jupiter Artland. It was an accidental visit, we drove past a sign for it, I googled it and we decided that it sounded like a great place to pop into for a cup of tea and a mooch about before heading back to our cabin.…

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Meeting expectations through consistent branding

Why is consistency so important? I’m a big fan of consistency, I know that it helps to build recognition, trust, confidence and professionalism, but did you know that 90% of consumers actually EXPECT that their experience with a brand will be consistent across all channels and devices – with 60% of millenials expecting a consistent…

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Really get to know your customers

78% of consumers report they are retracting loyalty at a faster pace than three years ago (Accenture)  – that’s a bit scary – and surely a reason to find out as much as you can about your customers so that you can serve them better. After all, loyal customers spend more and recommend more –…

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Guest post: Six Female Entrepreneurs Crushing It In 2017 – Alice Jackson

Not only the silicon valley, but business centers all around the world have been known to be less supportive to female entrepreneurs. But, that did not deter these strong-willed ladies to take the path of entrepreneurship. Yes, they faced hurdles, a lot but giving up was never an option they thought of. It was their…

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What is branding and why do you need it?!

Branding is a tricky thing to define. There are a mix of opinions, but essentially it’s all about conveying who you are and what you do to other people in the most effective way possible. I often say that it’s the perceptions, emotions, memories and experiences (the Design Council calls these Associations which is much…

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Successful branding – how to use your new brand identity

you need to use your brand identity

Creating a brand identity is not – on it’s own – going to help your business to be successful. You have to use it. If you buy a car and then leave it on the drive, then it’s not going to help you get the shopping home, collect your Gran from the hairdressers or be…

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5 Easy Marketing Habits from Michelle Rose, Custard and Bear

Recently, Michelle Rose of Custard and Bear spoke at an Inspire Network meeting about marketing – and it was GREAT. By the time she’d finished we all felt inspired and excited to get going with our marketing as we actually had a plan of Things To Do! Hurrah! If you would like a plan too,…

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