Guest Post: Language Matters in Marketing and Branding Your Business by Michelle Laurey

Visual elements such as graphics attract the eye and convey meaning much faster than words can. In fact, the popularity of websites such as Instagram demonstrates how the marketing industry increasingly gravitates toward visual messaging.  Although customers often first notice the colours and designs of your content, they can easily get lost if they don’t find some accompanying…

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How to create a consistent brand that attracts the right clients and compels them to take action

Rushing into creating your brand is something that a lot of people do  – when you start a business you think you need everything now now NOW and so you fling something together without too much thought and then … well, it often turns out that your brand isn’t cutting it. When you create a…

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Take the plunge and create a brand strategy for your business

Over the weekend we went to Cragside – a national trust property in Northumberland – and had a great time walking up to the house, walking around the house and playing in the playpark. Cragside is the first home in the world to be lit by hydroelectricity and is full of impressive “firsts” to make…

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Guest Post: How To Win Buyers And Influence Sales with brand merchandise by Jason Markwick

If you as a business owner always need to organise conventions, exhibitions, presentations, meetings, conferences, trade shows and other such events, you must know how important promotional gifts are and how they go a long way in order to promote your company. You might not be aware of it, but promotional gifts are your business’s…

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Guest Post: Design & Marketing – Building a Collaborative Team That Scales by Oscar Waterworth

All marketing experts agree that there is no successful marketing campaign without an attractive design. (Tweet this) Still, there are often conflicts between designers and marketers. This is not surprising for several reasons. For starters, it’s difficult, if not impossible, to measure the ROI provided by the design, which is something marketing experts don’t really…

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Brand Coaching for stuck business owners

Eeek! I’ve been listening to what people are asking me and I KNOW that there are some of you out there who would benefit from this 🙂 So here it is, I haven’t set up the page yet… I wanted to let you know about it before I did that because I’m really EXCITED about…

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Why is colour important for your business?

Colour is such a useful tool to get right for your brand. The human eye can see 7,000,000 colours (source) but there are only 11 main colours: blue, black, red, pink, white, brown, orange, purple, green, yellow and grey. See my 11 colours series here.  COLOUR IS ONE OF THE FIRST PIECES OF INFORMATION THAT…

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Guest Post: Why Should You Build Your Brand? from Eva at Custom Gear.

Make your bbusiness memorable - guest post

What do you think branding is? It’s a lot more than just a logo or a graphical element. The term brand tells your story and conveys your value. It is what your consumers perceive of your business. Branding is significantly important if you want to strengthen your marketing campaigns, increase customer satisfaction, and make your…

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How do you uplevel your business image?

Is your business the same as it was a few years ago? I’m going to guess not, because things change don’t they? Perhaps this is good change.. perhaps it’s not so good… but either way, it could be time to uplevel. Maybe you want to make more of an impact. To be more successful. Perhaps…

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The journey to Jupiter: Wowing your customers before they arrive.

Recently we took a short break in Scotland and visited Jupiter Artland. It was an accidental visit, we drove past a sign for it, I googled it and we decided that it sounded like a great place to pop into for a cup of tea and a mooch about before heading back to our cabin.…

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