Guest Post: Why Mindset is an Essential Part of Any Successful Business by Corinne Kerston


You can write great content, post on social media and market the heck out of your business, but if you’re missing one thing, your business is never going to reach the level of success you want.   What is it?   I’m talking about the right mindset.   You need to believe in your business.…

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Creating a quacking brand identity…

Last week I took the kids to the Washington Wetland Centre. We hadn’t been for many years (at which point I wrote this blog post, and can report that the flamingos were considerably more interesting this time around!) The main reason we visited this time was to see the ducklings. We watched a video before…

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Guest Post: Read this when content feels like a fun-sucking chore by Brogan Micallef

your ticket to getting your message out there to those who need it most

Sick of the hamster-wheel-flying-by-the-seat-of-your-pants approach to content creation? Trying to juggle ALL THE THINGS… but instead you’ve got balls falling and hitting you in the face?   It doesn’t have to be like this.   CLICK TO TWEET: Sick of the hamster-wheel-flying-by-the-seat-of-your-pants approach to content creation?   There’s a simple reason content creation feels like a…

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How to get clarity and make life easier when it comes to creating your brand identity

what is it that makes your business super special? Get some brand clarity.

How clear are you on your brand? Working out what you really want to be known for is not an easy task, and you may even find that it evolves over time. In some ways I feel that the task of branding is never finished! I know it’s really tempting to jump straight to the…

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Guest Post: How to Get Started With eCommerce by Oscar Waterworth

There is nothing to starting an eCommerce business nowadays: the entire process takes up to a few hours tops. Nevertheless, launching an eCommerce site and launching a lucrative eCommerce site are completely different matters: everyone can do the first, but if you want to keep cash flowing in once your e-store is up and running,…

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How to easily create a branded email in MailChimp

how to create a beautiful branded newsletter in mailchimp

Do you need to send out an email newsletter? Have you altered it so that it fits your brand? This might be a controversial thing for a designer to say – but… don’t worry about it. Yes it’s nice to have everything made beautiful and branded, of course it is, but your email is not the…

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Guest Post: To brand or not to brand? by Sam Shafique

People need to know me who I am as a brand

Three years ago, I embarked on a new journey. I was a new mum, and had been financially and emotionally forced to go back to work when my baby was very tiny. My job required long commutes, mundane work and pay that was insulting considering my skills. We’ve all heard it before, right? But “just”…

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Five top tips for writing that catches your attention and leaves you Wordstruck

Banish the blank page

I was very lucky this morning to hear the amazing Michelle Nicol, a Freelance Writer at Wordstruck Writing and Training share her five top tips for writing anything with The Inspire Network. Michelle is a freelance writer, trainer and tone of voice consultant who helps businesses tell their story through words that attract attention. She’s a…

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How do I create a website for my business?

Earlier I rang a potential client who I’d bumped in to the day before, about her website. She didn’t have one, but wanted a new site so that she could sell her products on it. Deciding you want a website and then having a website is quite a big jump. There is a lot to…

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6 Reasons why you need a brand strategy (and how to create one)

brand strategy - why bother? and how

Do you have a brand strategy? A brand strategy is a document which conveys your brand vision that will inform everything that your business does. “A good branding strategy lists the one or two most important elements of your product or service, describes your company’s ultimate purpose in the world and defines your target customer.…

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