Four tips for running surveys

On Saturday we went to the National Trust property, Cragside, in Northumberland. We’d not been in over five years but having fairly recently become National Trust members we’d decided a visit was well overdue.

It was lovely. The house was closed for the winter, but that was fine. We went for lunch and a walk about the grounds. We were followed by a cat, which our daughter named Scamper. He came quite a long way with us, all the way from the visitor centre, through the car park, across the river and along quite a long way until we came to some dogs. He didn’t want to hang around then. We kept on going, but on the way back – on the other side of the river, we spotted him running from some more dogs in more or less the same place. Maybe he likes taunting them?

The dogs wanted that cat, but the cat was always a step ahead. It’s like dangling a carrot in front of a horse. Making the horse want something but keeping it just out of reach.

This is what I’m trying to avoid with The Goal Setting Collective. I know people are interested in it – I’ve been running a survey and asking people and I think it’s going to be great – it’s the pricing that I was most worried about, but that was covered on the survey too, so I’m hoping that the pricing is going to be attainable – not out of reach.

Running a survey is a great way to find out what your audience think about your product or service – or that new thing you’re thinking about.

Here are my top tips for running a survey:

1. Have a purpose. Why are you running a survey? What’s the point? What do you want to get out of it? Make sure you communicate this with your audience, i.e.  I’m starting something new and want to make it as incredible as possible, I’m doing some research because I want to improve what I offer, I’m looking for your feedback to see how well I did.

2.Keep it short. Don’t make it so full of questions that people get fed up and leave part way through. If you can ask it in one question rather than two then do that. The fewer questions the better!

3. Give something away. Give people a reason to fill the survey in. Will they receive something at the end or be entered into a draw? Make it worth their while as well as yours. Obviously this leads to point number 4 which is very important….

4. Collect their email address. You may as well use the opportunity to build your list so you can email them again. Of course, you need to tell them what you’re going to use their address for. This is a great way to build a list! I ran a survey this time last year which doubled my list. I ran the survey for a month and kept popping it everywhere I could think of and pushing people at it so that I had an incredible amount of answers. I had different versions of the survey (one for the UK and one for the US because of the pricing question) so it was relevant to my audiences wherever they were and I got some amazing responses.

You can use surveys to gather customer feedback as well as to research your ideas – or to find out about your potential customer before you speak to them.

Do you run surveys? How have they worked for you?

 

This is covered in LOADS more detail in The Brand Success Club. Click here to find out more...
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