When and when not to DIY your brand

You have SO many things to do in your business don’t you? Believe me I know, I do too. But is DIY’ing your brand one of them? I believe that it’s great to work on some aspects of this on your own, but others… well it depends on you. How creative are you? What sort…

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How to be consistent

Recently I bought one of those windscreen protectors for the car. It’s amazing! Makes icy mornings so much easier, and alongside the fancy-pants de-icer I have it means that scraping the car is a two second job and we’re not going to get to school after the gates close. Smashing! There are lots of things…

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Online Christmas Party!

Did you miss the Christmas party? Don’t panic! You can catch up on it right here (it was great).   You will need: tea/ coffee/ mulled wine/ water sweet mince pie/ stollen paper and pen  <<< this is the important one 😉   You can collect all 12 gifts of knowledge, three each from myself,…

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Five minutes with.. Louise Heaps: Ingredients for cooking up your copy

Five minutes with Louise Heaps: Ingredients for cooking up your copy

If writing copy for your business is something you always move to the bottom of your to do list then this is the video for you. Louise shared some amazing tips for this. She likens copywriting to having guests for a meal. Considering their needs and adjusting your menu, and tasting the food to make…

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Five minutes with… Amy Sunderland: Tips for business women.

Five minutes with Amy Sunderland... tips for business women

Amy shared some fantastic tips with us. The first one was all about time management, but the conversation didn’t stay there. In this video we discuss self care (so important!) and balancing business time with family time. Check it out… To find out more about Amy and LimeLife by Alcone then you can visit her…

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How to improve your brand experience

how to improve your brand experience

You’ve got your logo, you’ve got your branded imagery and fancy photographs and you know your colours and your fonts and you LOVE them. But what next? Your brand is still more than all of this. Hopefully to get to this point, you’ll have had conversations with your designer about your values and your ideal…

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Five minutes with… Moira Barnes: Selling with heart

In this video, Moira shares her first tip on Selling With Heart. Moira has over 20 years experience in selling and aims to help transform sales into a skill which comes naturally and unforced. It turns out sales doesn’t have to be scary. Her first tip focuses on a shift in mindset to giving not…

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Have a brand that stands out in a crowded field

Last weekend we went camping. We’ve been camping before, never in our own tent – and the past two years we’ve camped as guests in my friends tent with electricity and a kettle and heater (which was amazing! I hadn’t realised you could camp so snazzily) – so this year, we invested in our own…

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The hard work of consistency.

I love consistency. It’s one of my favourite words, I’m always blabbering about how important it is. And it is. Consistency is brilliant because it shows that you are reliable, always the same, always being the thing you say you are – being consistent shows that your business is trustworthy, it helps you to look…

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How to audit your brand all by yourself

From time to time it’s worth taking yourself away from your work and having a think about your brand. Does it still “work”? Is it still serving you? Does it still resonate with your customers? How has it changed? Have you done (or not done) something which isn’t “on brand” and needs fixing?   These…

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