What to think about when taking your business online
There are around 5.9 million businesses in the UK, mostly small businesses. You’re probably one of those – like me! Many businesses are moving online in a way that they haven’t done before due to the coronavirus. Whilst people are less able to visit shops or meet in person, it’s become the best way to survive. If…
Emotional, exciting and empowering branding.
When you have your brand designed it’s really REALLY exciting. You end up with all of these gorgeous resources that you’re just ITCHING to use. Your logo of course, and icons, illustrations – all manner of lovely things which represent your business and help you to strengthen your brand. I know that this moment, when everything is pulled together and you have all of this STUFF available to you – is a moment where you feel excited, you regain confidence that your business looks like a proper business (it was a proper business before 😉 ) and you may even fall back in love with your business because this piece of the puzzle just fits. It didn’t before.
Guest Post: 5 Visible Ways To Make Good On Your Branding Promises
Your branding is about far more than just slogans and logos. It’s also about the promises (implicit or explicit) that you make about your business, concerning everything from the rates you charge to the flexibility of your operation — and living up to those promises is utterly essential if you want to be taken seriously. Fail, and you’ll be broadly dismissed.
How to create an effective brand
Creating an effective brand is important. You might ask why and it’s a good question, so here’s why I think branding is important – why you should bother. Branding helps your business to stand out. It gives a good impression. It adds value. It helps you get recognised. It creates loyalty. It gives YOU confidence.…
Don’t sacrifice your brand. Here’s what to do.
Lately we’ve all made sacrifices. I moved my office into my living room on Friday, and whilst I miss the space and my parents whose house I work in – I also feel safer knowing there’s less travel to do, I can help with the homeschooling (although Mr P is way better at this than…
Why your brand is more important than ever.
Now is not the time to get complacent. It’s easy to fall behind on your brand right now when the world has gone to pot and who knows what’s around the corner. When you’re homeschooling your kids whilst running a business – with only the summer holidays for practice. When you’re wondering how you’re going…
SWOT up for coronavirus
I posted this last week in the Brand Success Club and in Brand Confidence, people found it really positive and helpful, so I thought I’d share it here too. So the next few months… This virus is gonna affect us in some way. I didn’t want to believe it. I’ve been ignoring it – it’s not gonna make a…
What to do if you’re not happy with your brand
What can you do if you’re not happy with your brand? There are loads of other people in this situation too. Maybe they feel brand shame or they know they’ve grown out of their brand or they’re serving new markets or selling new things and it just doesn’t fit anymore. There are so many reasons…
Is your brand guide working for you
Earlier this week I met up with some friends to say goodbye to one of them. She’d been a client and become a friend and had literally just closed her business the day before because she’s moving to another part of the country. She told me that she’d thrown away her brand guidelines and that…
What is branding?
You have a brand, even if you don’t think you do. Brand is what other people think, say, feel and remember about your business. It’s what they think you’re all about (even if you’re not). It’s the stuff they say to other people that you don’t know about (unless someone tells you later), the feelings…
