The best position for your brand to grow
We went to the zoo a couple of weeks ago. Somewhere the kids love to go and where in the past we’ve managed to go on miserable days where the animals hide – but this day was really sunny and we saw everything. Starting with the Lemurs. At this zoo there’s a Lemur Walkabout where…
What matters when it comes to your brand?
Branding is an adventure. It’s like going camping (I love camping) you need to think about all the bits and pieces that make it a successful trip. First off you need the strategy. Strategy is how and why and who with and what for. It’s the overall plan to help you achieve your goals. So…
Brand strategy gives you the answers before you even get to the visuals.
Recently our car boot stopped working. It was stuck shut and there was nothing we could do. So I took it to the garage where a new switch was fitted and now it opens and closes perfectly again. Isn’t it annoying when something stops working? Isn’t it great when it’s fixed? A good while ago…
Grab a picnic for your Great Summer Brand Adventure
It’s been great weather for picnics lately hasn’t it? We’ve had a few recently, the kids love a picnic, and it’s lovely to spread out on a blanket and enjoy the sun with things to eat. When you go on a picnic you need a selection of things to make it work. Something to sit…
Why did you start your business?
Over half term we went for a walk in one of our favourite woods. This particular wood we need to drive to and on the way the traffic was terrible. Really terrible. So we came off the main road and drove a more winding way through Northumberland passing fields of crops and sheep, the school…
Small things that made a big difference.
A couple of weeks ago, my son had go to A & E. We’ve been to A & E before – but it was different this time. The seats in the waiting room were taped up to stop people sitting together which meant we had to share a chair, and the room we waited in…
How often do we settle for less than we deserve?
We had a takeaway delivered from the fish and chip shop. I ordered fish bites. A fish is far too big, two fish bites is enough, and I share a portion of onion rings with my son and we’re good to go. The fish and chip shop forgot my fish bites. Did I complain? No…
How to behave
The other day Hannah from Pop & Flo sent me a photograph from her book “If in doubt, wash your hair” by Anya Hindmarch* knowing that I’d find her take on brand interesting – and I do. I love it. She says: “There is a lot of talk in business about brand. In my opinion…
It’ll be worth it.
I took my son to the playground the other day for the first time in over a year. SUCH a treat for both of us. I’ve never been a huge playground fan unless it’s the kind where I don’t have to get up to push swings and make roundabouts spin.. but this felt special because…
How does your day work?
Do you watch Motherland? We were so excited when the new series started on Netflix, it’s so funny and relatable. The one that really made me laugh was the one where Julia is at home trying to work and her phone and doorbell keep ringing, she’s unloading the washing machine, she’s trying to do *all…
