Brand for Christmas – R is for Resonating with your audience: who is your ideal client? with Kelly Cairns, The Tech Angel

Over December we’re looking at creating a brand. Your brand. This is what people think about you, not what you want them to think about you. So we are going to work on the branding to help shape your brand. Sign up here. R is for Resonating with your audience: who is your ideal client? For…

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Brand for Christmas: H is for Heart and Soul Identity

Over December we’re looking at creating a brand. Your brand. This is what people think about you, not what you want them to think about you. So we are going to work on the branding to help shape your brand. Sign up here. H is for Heart and Soul Identity Watch this session all about choosing…

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Brand for Christmas: C is for Clarity

Over December we’re looking at creating a brand. Your brand. This is what people think about you, not what you want them to think about you. So we are going to work on the branding to help shape your brand. Sign up here. C IS FOR CLARITY Watch the first session all about clarity in…

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Social Media Tips from Rebecca Todd of Social Vine

Last month The Inspire Network speaker was Rebecca Todd of Social Vine, an Online Marketing, Training and Consultancy Business. Rebecca believes that in business we use people to help us grow – both online and offline. Rebecca is passionate about create a region that flourishes with enterprise and opportunity through marketing strategies that will make a…

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What’s the difference between BRAND and BRANDing?

Recently I was asked to explain the difference between BRAND and BRANDING. The easiest way to explain this is to look at each term individually. BRAND The American Marketing Association says “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of…

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Guest Post: Language Matters in Marketing and Branding Your Business by Michelle Laurey

Visual elements such as graphics attract the eye and convey meaning much faster than words can. In fact, the popularity of websites such as Instagram demonstrates how the marketing industry increasingly gravitates toward visual messaging.  Although customers often first notice the colours and designs of your content, they can easily get lost if they don’t find some accompanying…

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How to create a consistent brand that attracts the right clients and compels them to take action

Rushing into creating your brand is something that a lot of people do  – when you start a business you think you need everything now now NOW and so you fling something together without too much thought and then … well, it often turns out that your brand isn’t cutting it. When you create a…

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Take the plunge and create a brand strategy for your business

Over the weekend we went to Cragside – a national trust property in Northumberland – and had a great time walking up to the house, walking around the house and playing in the playpark. Cragside is the first home in the world to be lit by hydroelectricity and is full of impressive “firsts” to make…

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Guest Post: How To Win Buyers And Influence Sales with brand merchandise by Jason Markwick

If you as a business owner always need to organise conventions, exhibitions, presentations, meetings, conferences, trade shows and other such events, you must know how important promotional gifts are and how they go a long way in order to promote your company. You might not be aware of it, but promotional gifts are your business’s…

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Guest Post: Design & Marketing – Building a Collaborative Team That Scales by Oscar Waterworth

All marketing experts agree that there is no successful marketing campaign without an attractive design. (Tweet this) Still, there are often conflicts between designers and marketers. This is not surprising for several reasons. For starters, it’s difficult, if not impossible, to measure the ROI provided by the design, which is something marketing experts don’t really…

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