GUEST BLOG: 10 Top Email Marketing Tips to get you started with Kate Barrett, Shine a Light Media

  The prospect of getting started with email marketing can be daunting – new terminology to learn, systems, strategies…phew! But building your database and using email marketing to communicate with your customers and build a relationship, is key to success and a great way to turn prospective clients into customers and advocates.   But if…

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Where do Yo! find inspiration?

Recently I went to a Yo! Sushi for the first time. It was great. If you’ve never been before and you like Japanese food – go! There are taps on the table for still and sparkling water (this is reason enough to go as it is! Brilliant!) the food is made fresh in a kitchen…

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GUEST BLOG: 8 email marketing myths debunked – with Kate Barrett, Shine a Light Media

There are a number of email marketing myths that constantly circulate. In this article I aim to debunk 8 of the most common email marketing myths…   Myth 1 – “Email Marketing is dead” In the words of Doctor Frankenstein “It’s alive!” Email marketing results have shown time and time again that the channel is…

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Guest Blog: Public Relations in Times of Tragedy – Newsmaker PR

The usefulness of Public Relations as a service to businesses and organisations is, quite rightly, frequently questioned. But the repercussions of two tragic stories have highlighted why it is so important to get PR right – and the implications of getting it wrong.  On the day nurse Victorino Chua was found guilty of murdering and poisoning patients,…

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What to expect when you have a logo designed

Lately I’ve been enjoying some great logo design projects.   What do you expect to recieve when you commission a logo? Here’s what you need to consider. QUESTIONS AND ANSWERS I offer an initial consultation where I ask a LOT of questions. You can get hold of my brief sheet here as part one of…

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Are you ready for a Pinterest Surge?

According to Social Media Examiner, Pinterest is”set to surge in 2016″ – are you ready? I won’t go into details about this as you can read all of that over on the Social Media Examiner website, but here’s a brief synopsis: – People on Pinterest like to buy – Pinterest sends people to websites where they…

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Do you take time out?

We’ve just been on holiday in the Lake District. We went to the same cottage we stayed in last year (because it was SO good, read this post from last year) and had a fantastic time visiting great places. Highlights for me were Beatrix Potter World as well as Holker Hall and Levens Hall which…

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GUEST BLOG: 6 steps to create a top notch opt in form – with Kate Barrett, Shine a Light Media

Imagine this……   You spend time, money and effort driving traffic to your website.   But the majority of people who come onto your website may not be ready to purchase. Without gaining an opt in, these prospects will simply leave your website and possibly never return. Email marketing is the backbone of your company…

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Branding allows you to find stuff

I don’t know if you’ve ever stumbled upon Creative Live – if not then go and take a look when you’ve read this, it’s a brilliant resource for learning in depth about different creative subjects. Recently I saw a clip from the training by Stanley Hainsworth which was all about using brand guidelines (or what…

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Is your business like a baby?

23 days ago I had a baby boy. Often I find that people describe their business as a baby – another child – and there are many similarities. Giving birth to a baby is hard work. I’m not going to go into a long story about giving birth and how much “fun” that was – all I’m…

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