8 secrets of success according to Richard St. John

This week I launched The Brand Success Club and it’s really got me thinking about the word success. Success can mean different things to different people. Maybe you want to have a lot of money, travel the world, live in a big house, reach thousands of people so you can change their lives, maybe you…

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Get some focus

This week my daughter had her Focus Week at school. This means that her teacher tailored the whole week around her, so the class did things related to princesses, pirates and how things grow. We had to fill in a form telling the school about her favourite music (princess music – classical music that’s good for floaty dancing), her favourite…

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12 tips for using video for your business

Yesterday I spoke about branding at the Step Online Event organised by Maria Albertsen and Julia Harris. Julia spoke about relationship marketing and Paul Wakefield covered telling your story, sales funnels and Facebook advertising. It was a jam packed day full of information. During Paul’s talk he mentioned using video to show people who you…

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11 Colours: Brown

Colour is really really important in design. There are only 11 basic colour terms although there are MILLIONS of colours so it’s essential to spend some time looking at your colours and making sure that they create the right impression for your business. This time it’s all about brown.  Brown is a very solid, strong, serious, reliable colour. It’s comfortable, supportive, reliable and natural. It’s…

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Your brand is bigger than your logo

Earlier this week I was at a workshop event and one of the things that came up was about branding and logo design. There was a selection of random leaflets on the table and they nearly all had their logo at the very top of the leaflet. The logo is not the first thing someone needs…

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Pinterest for Business

Today I’m speaking at The Inspire Network Durham meeting about using Pinterest for business. I am certainly not a Pinterest expert but I use Pinterest a lot, I love it and I get a lot of traffic to this website with it – so for me I find it worth it. Here’s a basic guide…

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How to make your business image consistent

On Saturday we went to Heatherslaw Mill. The mill is great because it’s still a working mill so they make flour which you can buy. It’s really interesting to see it working – all the cogs turning perfectly together powered by the water from the river. In the mill all the different parts work together…

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Starting your business….

On Tuesday my daughter started school which is of course a really big deal. Yesterday when I dropped her off I was the only parent who didn’t go in with their child. She didn’t need me, she was off – and when I picked her up she told me she didn’t want to leave. I think…

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Who are your customers – or who do you want them to be?

Yesterday I was speaking with a new client about her logo which I’m about to start designing. One of the questions that I ask is who are your customers – or who do you want them to be? This is a question that can get very mixed answers ranging from “everybody” all the way down…

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How to run your business like a pirate.

Yesterday was Pirate Day at nursery so my daughter was dressed up as a pirate and went off to nursery to do Pirate things. She looked great 🙂 Pirates know a thing or two about branding. BRAND PIRACY A pirate always has the skull and cross bones flag floating on their pirate ship. Pirates know their…

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