What’s your tractor?

The other day I left the office a bit late to get my daughter from nursery. I would have probably got there on time – except I got stuck behind a tractor. This really slowed me down, and whilst it wasn’t as bad as I thought it would be, it prevented me from getting there as…

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6 things we can learn from Chicken Run

This past week my daughter has not been well and as a consequence we’ve been spending a lot of time snuggled on the sofa with her favourite teddy watching Chicken Run. If you’ve not seen Chicken Run – go and watch it, it’s great. It’s about some chickens on a chicken farm trying over and…

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Content is still King – Public Relations in the Digital Age.

Todays guest post is from Andrew Lambert of Newsmaker PR. Visit the website here.  Suddenly everyone is an expert.  The digital age has provided the technology and platforms for us all to become publishers of our own material.  At the same time newspapers are cutting staff and becoming more and more reliant on content generated…

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How to declutter your business image

On Wednesday I spent some time with Gillian learning about her new business. Gillian does a wide range of things to do with changing your lifestyle as well as getting rid of your “stuff”. It’s about living a simpler life and decluttering. When I went back to my office afterwards I couldn’t help but feel that I need to do some…

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3 ways your business should be like a castle

Over the weekend we visited two castle – Walkworth Castle – “one of the largest and most impressive fortresses in North East England” and Chillingham Castle which is very old and full of interesting things to look at. So I was thinking about what we can learn from castles, and I came up with three points. STORY Each castle…

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Is your business a hungry caterpillar or a beautiful butterfly?

On Sunday we went to Cafe Church – which is like church, but with tables and chairs, tea and coffee and craft, aimed at families. Great for kids 🙂 The story this week was about Saul – who wasn’t a very nice guy but God had other plans for him and he has a dramatic…

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11 Colours: Pink

Colour is really really important in design. There are only 11 basic colour terms although there are MILLIONS of colours so it’s essential to spend some time looking at your colours and making sure that they create the right impression for your business.  This post is all about pink.  Pink is a colour I don’t care much for. I remember when my daughter…

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6 Questions to help you prepare for your website design.

My daughter starts school in September. She’s SO excited. She’s desperate to go and be a big girl.  September can’t come soon enough for her. It’s very exciting! As parents, it’s all about the preparation – filling in forms, buying uniform, paying for milk, attending information evenings, thinking about after school activities, rearranging our work…

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Flying a kite for your business

The other day, my daughter and I ended up at the Beach and she wanted to fly her kite. She was having a lovely time, even though the wind wasn’t all that strong. she was happy dragging it behind her all over the place. If you think of your brand like a kite – flying high in…

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Take control of your brand

On Tuesday I spoke at an Inspire Network meeting about how to be consistent at every touchpoint, so I thought I’d do a streamlined version of that today. I like to say that branding is: “The experiences, perceptions, memories and emotions that people have of your business whether they’ve met you or not”. I think that’s…

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