Climbing ladders in business

Last week, my Mam, my daughter and I were playing Snakes and Ladders. We played it twice on two different boards but we didn’t finish either game because my daughter got bored. Getting to number 100 just took too long and she wasn’t winning. This made me think about my clients and how recently I’ve…

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What’s your story?

What were you doing before you started your business? How did you get here? I ask this during a consultation with a new client because it’s good to get a bit of background about the client, their business, their ideas and their identity. It really helps to get to know them and understand where they’re…

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Give your business the consistent recognition it deserves

Yesterday I had a meeting with a charity about designing some literature. I asked if they had a style guide so that I could create a consistent design which would tie in with everything else and they didn’t. In fact, every leaflet they had was different in style to the others. There were a couple…

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What’s in your kinder egg?

This week I’ve been carless so as well as using public transport to get to the office I’ve also been walking my daughter to nursery and back. Which has been interesting! On a Thursday Daddy always takes her home and he always takes her to the shop to buy a Kinder Egg on the way.…

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11 Colours: Purple

Today we’re covering the colour PURPLE . Colour is really important in design. There are only 11 basic colour terms although there are MILLIONS of colours so it’s essential to spend some time looking at your colours and making sure that they create the right impression for your business.   Purple is one of my…

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Your talent should open doors but what are you doing to get noticed?

I’ve had this ad from The Creative Portal since Grafik issue 148 in February 2007. In the days when I used to keep every single magazine I bought! I’d guess I tore this out of the magazine and chucked the rest away around about February 2010 when I started Whiteacres and decided to move my vast magazine…

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Can you recommend a good book?

Over Christmas I bought lots of books. So far I’ve read three and a half of them and as it’s World Book Day today I thought it was a good time to share my thoughts on them. The 4-Hour Work Week by Tim Ferris. This book is a blueprint for how to live life like Tim…

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Why do I need a brand style guide?

You don’t have to be a big business to have a style guide. No matter how large or small your business is, it’s worth having one so that you can refer to it again and again to help you communicate clearly and consistently with your audience. (Tweet this!) You style guide might just be one sheet…

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Be a mailing list superstar!

This morning I was on the “Mailing List Superstar Panel” at the Inspire Network in Newcastle alongside Jayne of Colleagues on Tap and Belinda of Arttia who both know their stuff when it comes to sending emails to your list. I also made cake 😉 It was a great discussion, so I thought I’d share the…

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Happy fourth birthday Whiteacres!

Yey! Whiteacres is FOUR! To celebrate, I have an offer for FOUR people only. THIS OFFER IS NOW OVER… As always, payment plans are available. If you’d like to be one of these lucky people, just fill in the form below and I’ll be in touch. First come, first served. I’VE ALSO LAUNCHED THE NEW Check…

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