11 Colours: Green

Colour is really really important in design. There are only 11 basic colour terms although there are MILLIONS of colours so it’s essential to spend some time looking at your colours and making sure that they create the right impression for your business. Here is the second instalment in the 11 colours series.  Green is the most balanced colour – this is…

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How to make people love your business

If you have people who love your business then these people will make great clients because they love you already. They’ll want to work with you and they’ll tell people about you. They’ll open your emails and they’ll make an effort to say good things about you and write you some fabulous testimonials. Love is…

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I want a logo, I feel I need a logo, why do I want one?

Yesterday I was on Skype with a client when she said “I want a logo. I don’t know why I feel I need a logo, but I just want one…”  I think a lot of business owners feel like this. A logo is for many the cherry on top of all the work they’ve been…

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What does your brand say about your business?

Did you know that whether you’ve thought about it or not, your brand says a lot about your business? Tweet this: “Whether you’ve thought about it or not, your brand says a lot about your business” You may have given it no consideration at all, or thought about it in great depth. Regardless of where…

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11 Colours: Orange

Before Christmas when I created a survey about my Branding Toolbox, part of the survey was to ask what YOU wanted to know about. I had LOADS of amazing ideas for the information that you’re interested in, so I’m going to start working through all those responses now! If you didn’t complete the survey and…

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Branding Process – 5. Application

Now that you have a brand, and a brand style guide, it’s time to use it to help you create the items that you need. These could be: social media graphics stationery brochures leaflets fliers booklets banners stickers car signage postcards the list really is endless…. Using your guide you’ll be able to position your…

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Branding Process – 4. Development

So in the last post about creating your brand you went through the process and made some decisions about your brand. You should have: – a logo – just one logo that you use all the time. There may be some variants – ie. you might have it in a couple of colour ways or so…

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Branding process – 3. Creation

Last week we looked into research, which is really important to make sure you know what you’re doing. Take a good look at all the information you’ve collected. You should now have: – a completed brief so that you know what your values are, who you serve, what your likes and dislikes are and what…

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Branding process – 2. Research

Last week I covered the first part of the branding process. This week I’m discussing the second part which is research. Once you know: – what you want – what your business is about – who you’re targeting – what your values and personality are – what matters to you – what you like and…

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Branding process – 1. Brief

As well as website design, design for print and illustration, the main thing that I do is branding. I have a five step process for this and thought you might find it useful to find out more about each stage. Branding isn’t just about creating a pretty logo. That’s just one part of the whole…

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