What a trip to the hairdressers can teach you about branding

This week I went to the hairdressers. I don’t go often – in fact, I realised that I’d not been since before Christmas last year! Shocking. Combination of a really good cut (thanks Rob!) and not being organised enough to book it. Anyway, while I was there I was well looked after, I was given…

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Business styling – personal styling

Yesterday I was at The Inspire Network Bedlington meeting where Nichola English spoke about styling. The way that people perceive you when you walk into a room – how you are judged. She made some great points about what you wear needing to be appropriate for the purpose. I often talk about branding as being…

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8 ways to prepare for Christmas

I know the sunshine and hot days are only just disappearing but Christmas is very definitely on its way, and if you’ve not given it any thought yet, then you reeeeally need to. Here at Whiteacres I’ve been listening to Christmas music since I came back from my holidays in August to make sure that…

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Facebook makes bigger changes

Facebook is making changes to the way ads are displayed. They have increased the size of the images that you’re allowed in your ads so that they are a LOT bigger. 3.5 x bigger on desktops. The new size for linked page post ads or link shares in the News Feed is increasing from 154 x…

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7 ways to measure success in design

One of the questions on my design brief is how will the client measure the success of what I’ve done for them? Graphic design has many benefits. The Design Council states that “for a design alert business every £100 spent on design, increases turnover by £225“, which is a good indication of how worthwhile design…

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Engagement or list building – running a competition on Facebook

Running a competition on Facebook is a great way to celebrate the launch of a new service or programme, get more likes on your business page and create lots of engagement, and they are good reason to use the other tools that are available on Facebook such as promoted posts or ads. Facebook has announced that…

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Putting up your tent – what you need to make your brand actually work.

Last week – as you may know if you like my Facebook page or follow me on Twitter – we went camping. We arrived at 7pm after setting off considerably later than intended because of the game of tetris that my husband had to play to get everything in the car. The sky was a…

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What is branding?

“Having a powerful brand is vital in today’s economy, it can be the difference between a business that blends in with the crowd or stands out from the competition“ – Athena Varmazis, vice president and general manager, Small Business Services, American Express Canada. Branding is NOT a logo. A logo is PART OF your brand.…

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Fail to plan…

Recently I did some work for an architect – architects plan, design and oversee the construction of buildings. This is pretty important to ensure that everything is done correctly, that light switches are in the right place, that there’s enough space, that windows are at the right level, the building is safe and the right amount…

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How much text is on your Facebook cover image?

Check it out here! The new rules state: “All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include…

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