Fill your Vortex and eat your fairy cake too: creating brand awareness.

Don't panic

Right now, I’m reading The Hitchhikers Guide to the Galaxy with my daughter. We’ve just reached The Restaurant at the End of the Universe  – but two nights ago Zaphod Beeblebrox entered the Total Perspective Vortex and he survived*. Warning. If you don’t know the HitchHikers Guide to the Galaxy you might not enjoy this…

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How to step up your brand in 2021

Don't hide your light behind snazzy graphics and buzz words -push the stuff that makes you different into the foreground

Why should you step up your brand in 2021? As my husband said when I announced that I’d be writing about this after dinner – well you wouldn’t want to step back! He’s right. Whatever you’ve achieved with your brand in 2020 the last thing you want to do is step backwards. You brand is…

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How to connect with your ideal clients

Text reads: People who don't feel a connection with your business don't want to know about it. image of two cups of tea with a star above them.

Connection should definitely have an emotional focus. How your audience want to feel is a magic factor in how connected they will be to your brand.

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A Festival of Lifejoy with Rebecca Williams Dinsdale – build your self confidence.

VIDEO: What goes in to us is as important as what goes out. Dr. Rebecca Williams Dinsdale.

I was thrilled to welcome Dr. Rebecca Williams Dinsdale into my Brand Confidence group as part of her festival of lifejoy! Dr. Rebecca is an Author, Speaker, Coach and Celebrant – most importantly, she is a bringer of lifejoy, which is of course all about bringing joy to your life. She’s had an interesting life…

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Gifts for Christmas 2020

Another Christmas Gift Guide. Gifts for Chridtmas with mini stories about the businesses.

The businesses featured are mostly clients and Brand Success Club members so I know their businesses fairly well and I’ve got to know the people a bit too which continues to be a joy. I only work with the very loveliest people – and these people happen to sell the loveliest things! I’m sharing a little about each business in my own words so you can see how I know each person.

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GUEST POST: 5 Tips for Marketing Your Products Online to Increase Sales This Year

Attract customers and sell out your goods

Uploading product photos online won’t boost your profits alone. You need simple yet effective tips for marketing your products online to increase sales this year. With these tips and the right planning and consistency, you can attract customers and sell out your goods.

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Let’s do better. Racism and White Privilege.

Let's do better #BlackLivesMatter

I’ve read, listened and learnt so much this week. I’ve been taking in a lot of information. I am challenged. Are you? I’m sad that it takes the murder of another black person to get this conversation flowing. I’m saddened at many of the things I’ve read. Things written by those who are suffering –…

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What to think about when taking your business online

the best thing is just to start

There are around 5.9 million businesses in the UK, mostly small businesses. You’re probably one of those – like me! Many businesses are moving online in a way that they haven’t done before due to the coronavirus. Whilst people are less able to visit shops or meet in person, it’s become the best way to survive. If…

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Emotional, exciting and empowering branding.

Does your brand help empower you?

When you have your brand designed it’s really REALLY exciting. You end up with all of these gorgeous resources that you’re just ITCHING to use. Your logo of course, and icons, illustrations – all manner of lovely things which represent your business and help you to strengthen your brand. I know that this moment, when everything is pulled together and you have all of this STUFF available to you – is a moment where you feel excited, you regain confidence that your business looks like a proper business (it was a proper business before 😉 ) and you may even fall back in love with your business because this piece of the puzzle just fits. It didn’t before.

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Guest Post: 5 Visible Ways To Make Good On Your Branding Promises

You need to prove to people that your identity actually means something.

Your branding is about far more than just slogans and logos. It’s also about the promises (implicit or explicit) that you make about your business, concerning everything from the rates you charge to the flexibility of your operation — and living up to those promises is utterly essential if you want to be taken seriously. Fail, and you’ll be broadly dismissed.

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