How to create an effective brand

Branding is the actions taken to create a strong brand

Creating an effective brand is important. You might ask why and it’s a good question, so here’s why I think branding is important – why you should bother. Branding helps your business to stand out. It gives a good impression. It adds value. It helps you get recognised. It creates loyalty. It gives YOU confidence.…

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Don’t sacrifice your brand. Here’s what to do.

Lately we’ve all made sacrifices. I moved my office into my living room on Friday, and whilst I miss the space and my parents whose house I work in – I also feel safer knowing there’s less travel to do, I can help with the homeschooling (although Mr P is way better at this than…

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Why your brand is more important than ever.

Title: That thing that you sell - people need that.

Now is not the time to get complacent. It’s easy to fall behind on your brand right now when the world has gone to pot and who knows what’s around the corner. When you’re homeschooling your kids whilst running a business – with only the summer holidays for practice. When you’re wondering how you’re going…

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SWOT up for coronavirus

I posted this last week in the Brand Success Club and in Brand Confidence, people found it really positive and helpful, so I thought I’d share it here too.  So the next few months… This virus is gonna affect us in some way. I didn’t want to believe it. I’ve been ignoring it – it’s not gonna make a…

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What to do if you’re not happy with your brand

Review. Question. Decide.

What can you do if you’re not happy with your brand? There are loads of other people in this situation too. Maybe they feel brand shame or they know they’ve grown out of their brand or they’re serving new markets or selling new things and it just doesn’t fit anymore. There are so many reasons…

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Is your brand guide working for you

What are brand guidelines?

Earlier this week I met up with some friends to say goodbye to one of them. She’d been a client and become a friend and had literally just closed her business the day before because she’s moving to another part of the country. She told me that she’d thrown away her brand guidelines and that…

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What is branding?

Brand with Purpose

You have a brand, even if you don’t think you do. Brand is what other people think, say, feel and remember about your business. It’s what they think you’re all about (even if you’re not). It’s the stuff they say to other people that you don’t know about (unless someone tells you later), the feelings…

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How to be brave enough to have a visible brand

four ways to up your brand bravery

I know that right now and – going backwards a bit towards Christmas – is a key time for so many of us to do reflection and goal setting. I have been doing a bit of this too of course. I know that some of you might have set goals around your brand. Being more…

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How to have as much brand clarity as Father Christmas.

Find the magic that makes your business unique. Picture of Amy wearing Santa hat, surrounded by illustrations of christmas things - candy canes, hearts, stars,

One of the benefits of branding is clarity. Clarity is what happens when you spend some time thinking about your business and understanding what it is that you’re all about. Clarity comes through thinking and deciding and finding the magic that makes your business unique. It’s there, honest. How do you find that clarity? By…

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Interview by Julie Johnson: What is branding and why does branding matter?

I work on all the visual bits for your website from the logo right up to a complete brand system. Visuals are definitely a part of branding, but branding is SO much more than that! It’s HUGE! It’s everything, that people think, say or feel about you. That first impression. How you act. Anything that…

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