Guest Post: How To Win Buyers And Influence Sales with brand merchandise by Jason Markwick

If you as a business owner always need to organise conventions, exhibitions, presentations, meetings, conferences, trade shows and other such events, you must know how important promotional gifts are and how they go a long way in order to promote your company. You might not be aware of it, but promotional gifts are your business’s silent salesperson that propagate your business’s message from local to international.

 

You will come across a lot of companies from where you can easily buy customised brand merchandises in bulk at very reasonable rates. Any of your targeted customers and other individuals who visit a conference, seminar, trade show, etc., naturally expect that they will be getting some sort of promotional gifts to advertise products, services and companies at these events.

 

When your organisation gives away promotional items to groups and other people who are very valuable to your firm, you are going a long way in building your network, as well as interacting directly with your customers.

 

What is your business's silent salesperson?

Make your organisation famous and well thought of

 

When you distribute fascinating and eye catching promotional gifts, people are going to remember you, your company and the services you offer. Promotional gifts are ultimately going to generate traffic towards your business and its services. As a result, it will increase your company’s brand awareness and recognition. It is a fact that people always look out for any interesting and useful promotional gifts.

 

They will also look at the promotional gifts that fellow attendees are carrying or wearing. Try and see that what you offer to your customers is innovative, attractive, unique, useful, something that will attract them very easily.

 

With promotional gifts to help your company promote its image and brand, you grab an excellent opportunity to introduce your business, its name and the services it provides. They may also help in building a great sense of loyalty and goodwill from your customers towards your company. Some promotional gifts are appreciated more than what others will do. By using your creativity, you can quickly minimise the gap between your business and your potential clients.

 

Customize your promotional gifts

 

When you are choosing your promotional gifts for your promotional events for branding, you should stick to a particular and general theme. It will be great if you decide to customise your gifts in a manner that they will let your company’s name, logo, tagline, website and contact numbers be seen easily and clearly. You shouldn’t forget to pay attention to what your promotional gifts will be as they are going to reflect the image of your company locally, as well as internationally.

 

There are plenty of attractive and inexpensive gifts to choose from that are just ideal in the case of advertising. Some of the most common examples of promotional gifts are key rings, table calendars, desk clocks, coffee mug, caps, pen holders, t-shirts, etc. Of all the options, promotional pens are the most popular that people look out for, as they are forever misplacing their pens. They have got far wider reach than some of the gifts, are widely used and inexpensive to purchase.

 

So you must have realised by now how promotional gifts are important for your business to grow. Investing a small amount in them can prove to be very profitable for your organisation.

 

Which promotional gifts have you given or received that went down well?

 


Jason possesses wealth of experience in the promotional merchandise industry as well as expertise to handle various aspects of the merchandising process, right from conceptualising branded merchandise to integrating them on global supply chains.

 

 

 


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