How do you feel about your brand?
Confused? Disjointed? Messy?
I've created the BrandTree which is a way of planning out your brand to give you clarity, ideas and focus for your brand.
The BrandTree provides a clear structure to show your brand in one glance, give you clarity, provide detailed information and space to plan and grow your brand from the roots up.
It's a brand clarity map that gives you a way up and out, removes the confusion and makes branding easy to navigate.
My main marketing is going to be three pronged - Facebook, networking and LinkedIn. Which I identified while doing your brand tree challenge! So thank you for that. - Moira
WHO IS AMY PURDIE?
Amy Purdie is the founder of Whiteacres (where you are now) she can help your business become irresistible to your ideal clients so that they can’t wait to work with you.
Amy has been enjoying designing logos, brand identities, illustration, print work and websites – since 2007 fuelled mainly by tea and chocolate.
WHO ARE YOU?
You are an entrepreneur with a passion and you just need a bit of help to show the world what you do in a way that makes sense to your audience and creates connections with them.
You probably like cake too. And tea. And you LOVE working on your business to help it become better and better.
There are three parts of the BrandTree which we'll look at and thrash out in our three hours together.
ROOTS: The support system for your brand. Roots are underground, the unseen support, origins of your brand, the stability for your tree. This is all the important stuff that you need to think about in order to build a strong brand. If your roots aren't clearly defined then how can your brand stand strong and grow well? We'll spend some time gaining clarity on what matters, so that the rest of the work we do has a strong base to grow from.
LEAVES: How your brand looks. This is usually the first thing that you'll think of when you hear the word "brand", and it's important. You want to make sure that the way your brand looks attracts the right people to your business and, crucially, provides an insight into what it is that you're all about. This is more than a logo, it's all the different components that make your brand image up. In this session we'll thrash out a strong mood board for how you want your brand to look which will encapsulate ideas for your logo, patterns, illustrations, icons, colours, fonts and layouts that not only appeal to you, but that work for your brand. This information will help you to move forward either on your own or with a designer, when you're ready.
BRANCHES: Reaching out to your audience. Branches grow towards the light. Towards what they need. Branding goes beyond the visuals. Every interaction your business has with a human being is a moment to consider your brand. This part of the process identifies your touch points, looks at your visibility and asks how you can implement your brand into each moment so that it's really strong. Branding is the experiences, emotions, perceptions and memories that other people have of your business, so it;s important to get these moments right.
Just like a real tree, your brand is a growing thing. It's alive, it changes and adapts and when our session is finished you'll have a tree of your own and a list of action points that you can move forward.
You'll be able to add to the tree as your business grows, ensuring that you always come back to the roots, to the beginning, to the support system that guides your branding.
If you're feeling stuck with your brand then this is a fantastic way to fix that with some one to one support. I'll also answer any branding questions you have during the session and offer email support for 14 days after our session. This will transform your brand thinking and help you be consistent and purposeful.
Once payment is complete I'll be in touch to arrange your session. You need three hours, in person or over Zoom.
I’ve enjoyed focusing on my business in a little more detail, sometimes we need a prompt, so it’s really been worthwhile. I .. am putting some ideas for a challenge of my own, I’ve done some research and 3-5 days is best so my plans have altered somewhat. - Rachel