How to connect with your ideal clients

Text reads: People who don't feel a connection with your business don't want to know about it. image of two cups of tea with a star above them.

Connection should definitely have an emotional focus. How your audience want to feel is a magic factor in how connected they will be to your brand.

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Emotional, exciting and empowering branding.

Does your brand help empower you?

When you have your brand designed it’s really REALLY exciting. You end up with all of these gorgeous resources that you’re just ITCHING to use. Your logo of course, and icons, illustrations – all manner of lovely things which represent your business and help you to strengthen your brand. I know that this moment, when everything is pulled together and you have all of this STUFF available to you – is a moment where you feel excited, you regain confidence that your business looks like a proper business (it was a proper business before 😉 ) and you may even fall back in love with your business because this piece of the puzzle just fits. It didn’t before.

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Is your brand guide working for you

What are brand guidelines?

Earlier this week I met up with some friends to say goodbye to one of them. She’d been a client and become a friend and had literally just closed her business the day before because she’s moving to another part of the country. She told me that she’d thrown away her brand guidelines and that…

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What is branding?

Brand with Purpose

You have a brand, even if you don’t think you do. Brand is what other people think, say, feel and remember about your business. It’s what they think you’re all about (even if you’re not). It’s the stuff they say to other people that you don’t know about (unless someone tells you later), the feelings…

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How to be brave enough to have a visible brand

four ways to up your brand bravery

I know that right now and – going backwards a bit towards Christmas – is a key time for so many of us to do reflection and goal setting. I have been doing a bit of this too of course. I know that some of you might have set goals around your brand. Being more…

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Interview by Julie Johnson: What is branding and why does branding matter?

I work on all the visual bits for your website from the logo right up to a complete brand system. Visuals are definitely a part of branding, but branding is SO much more than that! It’s HUGE! It’s everything, that people think, say or feel about you. That first impression. How you act. Anything that…

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7 reasons why branding is important for your business.

Before we dive into why branding matters, we should probably talk about what branding IS. Branding is… ALL the things. It’s huge. It’s what people think, say and feel about you. It’s your first impression and your 900th. It’s how you speak to people and how you act with people – and yes, it’s your…

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Graphic Design Wizardry for Harry Potter

I first read Harry Potter when I was in high school not long after it was first published and I was hooked. I read them all as they came out, but until recently I hadn’t actually seen all of the films! My daughter is really into Harry Potter – we have owls and wands all…

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Tent peg/ style guide

The other day I decided to test our new windbreak. I’d bought it for when we have a big camping trip in the summer but wanted to put it up in the garden first to make sure I knew what I was doing. It’s the kind with fibreglass poles that folds down really tiny. Space…

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How to create a brand that is less confusing than Brexit.

avoiding brand confusion

Last night parliament couldn’t decide what to do about Brexit. Are we in, are we out? Do we have a deal? Don’t we? Who knows! But what I do know from my Facebook feed and from popping over to Twitter is that people are sick of there not being a decision of some sort. Even…

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