Take the plunge and create a brand strategy for your business

Over the weekend we went to Cragside – a national trust property in Northumberland – and had a great time walking up to the house, walking around the house and playing in the playpark. Cragside is the first home in the world to be lit by hydroelectricity and is full of impressive “firsts” to make…

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Brand Coaching for stuck business owners

Eeek! I’ve been listening to what people are asking me and I KNOW that there are some of you out there who would benefit from this 🙂 So here it is, I haven’t set up the page yet… I wanted to let you know about it before I did that because I’m really EXCITED about…

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Why is colour important for your business?

Colour is such a useful tool to get right for your brand. The human eye can see 7,000,000 colours (source) but there are only 11 main colours: blue, black, red, pink, white, brown, orange, purple, green, yellow and grey. See my 11 colours series here.  COLOUR IS ONE OF THE FIRST PIECES OF INFORMATION THAT…

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Guest Post: Why Should You Build Your Brand? from Eva at Custom Gear.

Make your bbusiness memorable - guest post

What do you think branding is? It’s a lot more than just a logo or a graphical element. The term brand tells your story and conveys your value. It is what your consumers perceive of your business. Branding is significantly important if you want to strengthen your marketing campaigns, increase customer satisfaction, and make your…

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The journey to Jupiter: Wowing your customers before they arrive.

Recently we took a short break in Scotland and visited Jupiter Artland. It was an accidental visit, we drove past a sign for it, I googled it and we decided that it sounded like a great place to pop into for a cup of tea and a mooch about before heading back to our cabin.…

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Meeting expectations through consistent branding

Why is consistency so important? I’m a big fan of consistency, I know that it helps to build recognition, trust, confidence and professionalism, but did you know that 90% of consumers actually EXPECT that their experience with a brand will be consistent across all channels and devices – with 60% of millenials expecting a consistent…

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What is branding and why do you need it?!

Branding is a tricky thing to define. There are a mix of opinions, but essentially it’s all about conveying who you are and what you do to other people in the most effective way possible. I often say that it’s the perceptions, emotions, memories and experiences (the Design Council calls these Associations which is much…

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Successful branding – how to use your new brand identity

you need to use your brand identity

Creating a brand identity is not – on it’s own – going to help your business to be successful. You have to use it. If you buy a car and then leave it on the drive, then it’s not going to help you get the shopping home, collect your Gran from the hairdressers or be…

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Tips for styling your brand to create a consistent, compelling and client attractive image.

Your business image, your brand style, your brand identity – whatever you want to call it, is an essential part of your business. Without a consistent and attractive look your business won’t be as effective, compelling or as easy for you to show your ideal clients that you are on their wavelength or to demonstrate…

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Creating a quacking brand identity…

Last week I took the kids to the Washington Wetland Centre. We hadn’t been for many years (at which point I wrote this blog post, and can report that the flamingos were considerably more interesting this time around!) The main reason we visited this time was to see the ducklings. We watched a video before…

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