How building your brand is just like making chocolate chip cookies.

Image shows chocolate chip cookies on a plate with a recipe book and some wooden toy pans. Text reads "You need to be involved in the whole process because it's your business".

On Monday I was making cookies. Chocolate chip cookies from the Hummingbird Bakery if you’re interested. A key staple in our home along with Mary Berry’s Fork Biscuits (adapted). I make these regularly. My son (6) came into the kitchen and wanted to help, so he got the little folding stool we keep in the…

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How to connect with your ideal clients

Text reads: People who don't feel a connection with your business don't want to know about it. image of two cups of tea with a star above them.

Connection should definitely have an emotional focus. How your audience want to feel is a magic factor in how connected they will be to your brand.

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GUEST POST: 5 Tips for Marketing Your Products Online to Increase Sales This Year

Attract customers and sell out your goods

Uploading product photos online won’t boost your profits alone. You need simple yet effective tips for marketing your products online to increase sales this year. With these tips and the right planning and consistency, you can attract customers and sell out your goods.

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What to think about when taking your business online

the best thing is just to start

There are around 5.9 million businesses in the UK, mostly small businesses. You’re probably one of those – like me! Many businesses are moving online in a way that they haven’t done before due to the coronavirus. Whilst people are less able to visit shops or meet in person, it’s become the best way to survive. If…

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Is your brand guide working for you

What are brand guidelines?

Earlier this week I met up with some friends to say goodbye to one of them. She’d been a client and become a friend and had literally just closed her business the day before because she’s moving to another part of the country. She told me that she’d thrown away her brand guidelines and that…

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What is branding?

Brand with Purpose

You have a brand, even if you don’t think you do. Brand is what other people think, say, feel and remember about your business. It’s what they think you’re all about (even if you’re not). It’s the stuff they say to other people that you don’t know about (unless someone tells you later), the feelings…

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Interview by Julie Johnson: What is branding and why does branding matter?

I work on all the visual bits for your website from the logo right up to a complete brand system. Visuals are definitely a part of branding, but branding is SO much more than that! It’s HUGE! It’s everything, that people think, say or feel about you. That first impression. How you act. Anything that…

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7 reasons why branding is important for your business.

Before we dive into why branding matters, we should probably talk about what branding IS. Branding is… ALL the things. It’s huge. It’s what people think, say and feel about you. It’s your first impression and your 900th. It’s how you speak to people and how you act with people – and yes, it’s your…

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Tent peg/ style guide

The other day I decided to test our new windbreak. I’d bought it for when we have a big camping trip in the summer but wanted to put it up in the garden first to make sure I knew what I was doing. It’s the kind with fibreglass poles that folds down really tiny. Space…

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Repurpose your rhubarb: 20 ways to repurpose your content

We have recently become allotment owners (kinda. We are using an unused part of a friends allotment) and it’s been SO exciting. I am not the gardener of the family. My efforts so far have involved turning a fork of soil over a few times and buying lots of bulbs and seeds. My husband is…

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