What do you need to check on for your brand?

Photo of Amy (she/her) wearing a blue floaty kaftan sitting in front of a cream coloured canvas bell tent. Words read: So you need a brand review?

The Go Outdoors catalogue landed on our doormat. It’s full of tents and a call to go and make the most of sunny days! (I really hope we get sunny days when we do go camping) We don’t need a new tent. If you know me you’ll know that we have a bell tent called…

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Do you know where you’re going?

Image of Amy (white woman wearing a navy kaftan sitting on a fence - overlaid with an illustration of a compass. Words read: If you have a map and a compass you can't get lost.

Did you know that branding is an adventure? It’s an activity that results in excitement and enthusiasm. It’s a journey. It’s constantly evolving – Branding is NEVER over. It’s always happening. You can’t just whack out a colour scheme and a few templates and that’s that. Branding is more than visuals (they are part of…

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How to hide a lion: Stop hiding and find your brand bravery.

Image of a toy lion hiding behind a book called "how to hide a lion" - words read "Stop hiding and find your brand bravery"

One of my favourite kids books is called How to hide a lion by Helen Stephens.It’s about a lion who spends a lot of time hiding with help from a little girl. In the book he struggles to hide from the little girls parents because he’s too big and because he sleeps a lot. He…

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How building your brand is just like making chocolate chip cookies.

Image shows chocolate chip cookies on a plate with a recipe book and some wooden toy pans. Text reads "You need to be involved in the whole process because it's your business".

On Monday I was making cookies. Chocolate chip cookies from the Hummingbird Bakery if you’re interested. A key staple in our home along with Mary Berry’s Fork Biscuits (adapted). I make these regularly. My son (6) came into the kitchen and wanted to help, so he got the little folding stool we keep in the…

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How to connect with your ideal clients

Text reads: People who don't feel a connection with your business don't want to know about it. image of two cups of tea with a star above them.

Connection should definitely have an emotional focus. How your audience want to feel is a magic factor in how connected they will be to your brand.

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GUEST POST: 5 Tips for Marketing Your Products Online to Increase Sales This Year

Attract customers and sell out your goods

Uploading product photos online won’t boost your profits alone. You need simple yet effective tips for marketing your products online to increase sales this year. With these tips and the right planning and consistency, you can attract customers and sell out your goods.

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What to think about when taking your business online

the best thing is just to start

There are around 5.9 million businesses in the UK, mostly small businesses. You’re probably one of those – like me! Many businesses are moving online in a way that they haven’t done before due to the coronavirus. Whilst people are less able to visit shops or meet in person, it’s become the best way to survive. If…

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Is your brand guide working for you

What are brand guidelines?

Earlier this week I met up with some friends to say goodbye to one of them. She’d been a client and become a friend and had literally just closed her business the day before because she’s moving to another part of the country. She told me that she’d thrown away her brand guidelines and that…

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What is branding?

Brand with Purpose

You have a brand, even if you don’t think you do. Brand is what other people think, say, feel and remember about your business. It’s what they think you’re all about (even if you’re not). It’s the stuff they say to other people that you don’t know about (unless someone tells you later), the feelings…

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Interview by Julie Johnson: What is branding and why does branding matter?

I work on all the visual bits for your website from the logo right up to a complete brand system. Visuals are definitely a part of branding, but branding is SO much more than that! It’s HUGE! It’s everything, that people think, say or feel about you. That first impression. How you act. Anything that…

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