7 reasons why branding is important for your business.

Before we dive into why branding matters, we should probably talk about what branding IS. Branding is… ALL the things. It’s huge. It’s what people think, say and feel about you. It’s your first impression and your 900th. It’s how you speak to people and how you act with people – and yes, it’s your…

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Tent peg/ style guide

The other day I decided to test our new windbreak. I’d bought it for when we have a big camping trip in the summer but wanted to put it up in the garden first to make sure I knew what I was doing. It’s the kind with fibreglass poles that folds down really tiny. Space…

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Repurpose your rhubarb: 20 ways to repurpose your content

We have recently become allotment owners (kinda. We are using an unused part of a friends allotment) and it’s been SO exciting. I am not the gardener of the family. My efforts so far have involved turning a fork of soil over a few times and buying lots of bulbs and seeds. My husband is…

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Five minutes with… Mark Orr: Smartphone Video Content.

Do you create video with your smartphone? I do. It’s just SO convenient – and why would I need anything else when I can do what I need to do with what I already have? But I’m not an expert by any stretch of the imagination – unlike Mark Orr of Pocket Video School who…

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Five minutes with… Phil Beardmore: Tips for Environmental Branding.

Sharing your message can be challenging. Especially if your message is one that can create feelings of guilt, negativity or fear – like making environmental change. Phil is an environmental consultant and in this “Five minutes with..” he shares three tips for environmental branding – how to spread your environmental message without being negative or…

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How to create a brand that is less confusing than Brexit.

avoiding brand confusion

Last night parliament couldn’t decide what to do about Brexit. Are we in, are we out? Do we have a deal? Don’t we? Who knows! But what I do know from my Facebook feed and from popping over to Twitter is that people are sick of there not being a decision of some sort. Even…

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Five minutes with… Rebecca Wilkins: Business Know How

Here Rebecca share her strategy for managing the message when things go wrong. Useful stuff because things do go wrong, no matter how much you don’t want them to – and it’s good to have a plan so that you know what to do when you need it. If you’d like some help from Rebecca…

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Five minutes with… Amy Sunderland: Tips for business women.

Five minutes with Amy Sunderland... tips for business women

Amy shared some fantastic tips with us. The first one was all about time management, but the conversation didn’t stay there. In this video we discuss self care (so important!) and balancing business time with family time. Check it out… To find out more about Amy and LimeLife by Alcone then you can visit her…

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How to improve your brand experience

how to improve your brand experience

You’ve got your logo, you’ve got your branded imagery and fancy photographs and you know your colours and your fonts and you LOVE them. But what next? Your brand is still more than all of this. Hopefully to get to this point, you’ll have had conversations with your designer about your values and your ideal…

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Have a brand that stands out in a crowded field

Last weekend we went camping. We’ve been camping before, never in our own tent – and the past two years we’ve camped as guests in my friends tent with electricity and a kettle and heater (which was amazing! I hadn’t realised you could camp so snazzily) – so this year, we invested in our own…

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