The hard work of consistency.

I love consistency. It’s one of my favourite words, I’m always blabbering about how important it is. And it is. Consistency is brilliant because it shows that you are reliable, always the same, always being the thing you say you are – being consistent shows that your business is trustworthy, it helps you to look…

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How to audit your brand all by yourself

From time to time it’s worth taking yourself away from your work and having a think about your brand. Does it still “work”? Is it still serving you? Does it still resonate with your customers? How has it changed? Have you done (or not done) something which isn’t “on brand” and needs fixing?   These…

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Change is not always great… but it can be worth it.

rebranding

A few weeks ago I picked my kids up from school and nursery. The nursery has recently changed hands and is currently going through changes, the most obvious one being the garden where many trees have been chopped down to make room for a large pirate ship play frame, a mud kitchen and a large…

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Five minutes with… Mandy Charlton: Success

How can you make sure that you achieve success in your business? There are a lot of things you could try, but one of the easiest things to do is to invest in yourself. Invest can be a scary word, but investing doesn’t always mean money. You can invest in your business through reading blogs…

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Five minutes with… Samantha Townsend: Being unashamedly YOU on social media.

How brave are you on your social media? Are you YOU? Do you have opinions and ideas and confidence? Being you is worthwhile. Why would you want to be anyone else? It’s much easier to be yourself – yet quite often we try to water that down, we’ll avoid conversations where we could state what…

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You had me at hello: Branding according to Jerry Maguire.

Firstly, I should tell you that I have never seen the film Jerry Maguire, so if any of these references seem a bit off, then that would be why! This post is entirely the responsibility of the lovely Sophie Gist of Hotdesk Business support who inspired this after I unknowingly used the words “help me…

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How to tell your story with Lynn Huggins-Cooper

I was contemplating the last eight years of my business (whilst planning the celebrEIGHTions!) and realised that I have a post to write about telling your story! Last month I was fortunate to hear Lynn Huggins-Cooper speak on this topic and it was very inspiring – I knew it would be – so I want…

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I have a logo – but I don’t have a brand… what can I do?

This question was asked by a lady in my group and I figured it was such a good one that you needed to know the answer!  There are a lot of businesses out there who have a logo, but don’t have a consistent brand identity. If this is you – then you DO have a…

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Brand for Christmas – A is for Articulate: Top tips from Michelle Nicol, Wordstruck

Over December we’re looking at creating a brand. Your brand. This is what people think about you, not what you want them to think about you. So we are going to work on the branding to help shape your brand. Sign up here.   A is for Articulate: Join Michelle Nicol to talk about using words…

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Brand for Christmas – T is for Touchpoints: Creating an amazing brand experience

Over December we’re looking at creating a brand. Your brand. This is what people think about you, not what you want them to think about you. So we are going to work on the branding to help shape your brand. Sign up here.   T is for Touchpoints: Today I’m talking about all of the touch…

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