Why is colour important for your business?

Colour is such a useful tool to get right for your brand. The human eye can see 7,000,000 colours (source) but there are only 11 main colours: blue, black, red, pink, white, brown, orange, purple, green, yellow and grey. See my 11 colours series here.  COLOUR IS ONE OF THE FIRST PIECES OF INFORMATION THAT…

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Adding more colours to your palette

Using more colours with your brand identity

It’s a while since I wrote about colour, and it’s such an important topic that I think it’s time to pick it up again! Colour is crucial in helping your brand become recognisable and communicating with your audience. Did you know that 84.7% of buying decisions are affected by colour and 80% of brand recognition is enhanced…

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11 Colours: Pink

Colour is really really important in design. There are only 11 basic colour terms although there are MILLIONS of colours so it’s essential to spend some time looking at your colours and making sure that they create the right impression for your business.  This post is all about pink.  Pink is a colour I don’t care much for. I remember when my daughter…

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11 COLOURS: RED

11 Colours: Red

Colour is really really important in design. There are only 11 basic colour terms although there are MILLIONS of colours so it’s essential to spend some time looking at your colours and making sure that they create the right impression for your business. Here is the fourth instalment in the 11 colours series.  This time it’s all about red. Red has never…

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11 Colours: Purple

Today we’re covering the colour PURPLE . Colour is really important in design. There are only 11 basic colour terms although there are MILLIONS of colours so it’s essential to spend some time looking at your colours and making sure that they create the right impression for your business.   Purple is one of my…

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11 Colours: Orange

Before Christmas when I created a survey about my Branding Toolbox, part of the survey was to ask what YOU wanted to know about. I had LOADS of amazing ideas for the information that you’re interested in, so I’m going to start working through all those responses now! If you didn’t complete the survey and…

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