Repurpose your rhubarb: 20 ways to repurpose your content

We have recently become allotment owners (kinda. We are using an unused part of a friends allotment) and it’s been SO exciting. I am not the gardener of the family. My efforts so far have involved turning a fork of soil over a few times and buying lots of bulbs and seeds. My husband is…

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Brand for Christmas – A is for Articulate: Top tips from Michelle Nicol, Wordstruck

Over December we’re looking at creating a brand. Your brand. This is what people think about you, not what you want them to think about you. So we are going to work on the branding to help shape your brand. Sign up here.   A is for Articulate: Join Michelle Nicol to talk about using words…

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Brand for Christmas – M is for Marketing: Top tips from Michelle Rose, Custard and Bear

Over December we’re looking at creating a brand. Your brand. This is what people think about you, not what you want them to think about you. So we are going to work on the branding to help shape your brand. Sign up here.   M is for Marketing: Michelle Rose of Custard and Bear joins me…

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5 Easy Marketing Habits from Michelle Rose, Custard and Bear

Recently, Michelle Rose of Custard and Bear spoke at an Inspire Network meeting about marketing – and it was GREAT. By the time she’d finished we all felt inspired and excited to get going with our marketing as we actually had a plan of Things To Do! Hurrah! If you would like a plan too,…

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How to easily create a branded email in MailChimp

how to create a beautiful branded newsletter in mailchimp

Do you need to send out an email newsletter? Have you altered it so that it fits your brand? This might be a controversial thing for a designer to say – but… don’t worry about it. Yes it’s nice to have everything made beautiful and branded, of course it is, but your email is not the…

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Authentic marketing on a zero budget with Salma Jafri

Authentic marketing on a zero budget with salma jafri

This week, Salma Jafri joins me to answer your questions about marketing authentically on a zero budget. Watch the video, and check the notes below for links and a summary of each question. Thank you to Nimrah, Samantha, Kelly, Lisa and Lorna for your fantastic questions! What do you mean when you say “zero budget”? …

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GUEST BLOG: 7 Tips to increase your email marketing engagement with Kate Barrett, Shine a Light Media.

So, you’ve got subscribers on your list, but the results aren’t what you’d like. Your engagement rates are declining and recipients are unsubscribing. What do you do? How can you engage your audience from the start, right through to the point at which they decide to leave your programme? Take a look at our 7…

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GUEST BLOG: 10 Top Email Marketing Tips to get you started with Kate Barrett, Shine a Light Media

  The prospect of getting started with email marketing can be daunting – new terminology to learn, systems, strategies…phew! But building your database and using email marketing to communicate with your customers and build a relationship, is key to success and a great way to turn prospective clients into customers and advocates.   But if…

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GUEST BLOG: 8 email marketing myths debunked – with Kate Barrett, Shine a Light Media

There are a number of email marketing myths that constantly circulate. In this article I aim to debunk 8 of the most common email marketing myths…   Myth 1 – “Email Marketing is dead” In the words of Doctor Frankenstein “It’s alive!” Email marketing results have shown time and time again that the channel is…

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GUEST BLOG: 6 steps to create a top notch opt in form – with Kate Barrett, Shine a Light Media

Imagine this……   You spend time, money and effort driving traffic to your website.   But the majority of people who come onto your website may not be ready to purchase. Without gaining an opt in, these prospects will simply leave your website and possibly never return. Email marketing is the backbone of your company…

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