Brand for Christmas – M is for Marketing: Top tips from Michelle Rose, Custard and Bear

Over December we’re looking at creating a brand. Your brand. This is what people think about you, not what you want them to think about you. So we are going to work on the branding to help shape your brand. Sign up here.   M is for Marketing: Michelle Rose of Custard and Bear joins me…

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Guest Post: Language Matters in Marketing and Branding Your Business by Michelle Laurey

Visual elements such as graphics attract the eye and convey meaning much faster than words can. In fact, the popularity of websites such as Instagram demonstrates how the marketing industry increasingly gravitates toward visual messaging.  Although customers often first notice the colours and designs of your content, they can easily get lost if they don’t find some accompanying…

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Guest Post: How To Win Buyers And Influence Sales with brand merchandise by Jason Markwick

If you as a business owner always need to organise conventions, exhibitions, presentations, meetings, conferences, trade shows and other such events, you must know how important promotional gifts are and how they go a long way in order to promote your company. You might not be aware of it, but promotional gifts are your business’s…

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Guest Post: Design & Marketing – Building a Collaborative Team That Scales by Oscar Waterworth

All marketing experts agree that there is no successful marketing campaign without an attractive design. (Tweet this) Still, there are often conflicts between designers and marketers. This is not surprising for several reasons. For starters, it’s difficult, if not impossible, to measure the ROI provided by the design, which is something marketing experts don’t really…

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5 Easy Marketing Habits from Michelle Rose, Custard and Bear

Recently, Michelle Rose of Custard and Bear spoke at an Inspire Network meeting about marketing – and it was GREAT. By the time she’d finished we all felt inspired and excited to get going with our marketing as we actually had a plan of Things To Do! Hurrah! If you would like a plan too,…

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