Guest Post: Measuring PR Success in the Digital Age with Andrew Lambert, Newsmaker PR

2016 will doubtless see the closure of more local newspapers and a decline in the number of people who read those that remain. As somebody who began his career as a journalist on my hometown paper, I am saddened by the trend. But, as I now make my living in public relations, it is a…

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Guest Blog: Public Relations in Times of Tragedy – Newsmaker PR

The usefulness of Public Relations as a service to businesses and organisations is, quite rightly, frequently questioned. But the repercussions of two tragic stories have highlighted why it is so important to get PR right – and the implications of getting it wrong.  On the day nurse Victorino Chua was found guilty of murdering and poisoning patients,…

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Content is still King – Public Relations in the Digital Age.

Todays guest post is from Andrew Lambert of Newsmaker PR. Visit the website here.  Suddenly everyone is an expert.  The digital age has provided the technology and platforms for us all to become publishers of our own material.  At the same time newspapers are cutting staff and becoming more and more reliant on content generated…

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