Radiate your brand: RJM Photography

Image shows letters RJM woth photography underneath, multicoloured in pinks, yellow and teal. Also a photograph of the designer - Amy Purdie

Rachel is an amazing brand photographer (she took mine) and product photographer helping businesses nationwide look ever so much better. Excellent photographs make all the difference to anything you have designed. Bad photographs can ruin a beautiful website design or leaflet (sob!) – it’s worth elevating your designs and increasing their chances of success by…

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How your customers will come to love your brand.

how your customers will come to love your brand

The ultimate goal is for your customers to love your brand. How does this happen? First off, you need to love your brand yourself. This means being clear on eeeverything that your business represents and loving it. This will give you Brand Bravery and help you to show up 🙂 Then you’ve gotta find those…

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How to love your brand.

how to love your brand

Years ago, I felt a bit fed up with my business. I’d launched into it from redundancy with two weeks notice before my daughter was due to start at nursery so I’d done everything VERY quickly. I didn’t love my brand. It wasn’t really me. You see, what I’d done was take what I knew…

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10 reasons why your brand matters for your busines.

Your brand is what people say, feel and think about your business. It’s something that will happen wether you like it or not. If you’re not aware of it, then you have no control over it. If you have no control over it then the things people think, feel and say may not be the…

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Why consistency matters for your business.

Consistency is a super power

According to Apolo Ohno “consistency is a super power.” Consistency is doing the same thing over and over again so that you are fixing your brand in the minds of others. This could be when people see a colour and think of you – Ikea’s blue and yellow, MINT business club and mint green, Moira…

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Why your audience needs to love your brand

Your audience need to love your brand

It really helps if your audience love your brand. Because if they do – then they’re more likely to engage with it. With you. Because they feel like you get them. Would you rather that they loved your brand – or someone elses…? “The key to fostering true love: the discovery, and sharing, of each…

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Why do you need to love your brand?

People will think, feel and say things about you in relation to your business.

Everything I read and hear about branding is about how important it is to help you attract your ideal client – and it is, that’s the whole point – to build an impression that gets your ideal client thinking, feeling and saying truths about your business because of what you’ve done to instil that in…

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Three steps to an easy brand…

Stop phaffing be intentional

Design doesn’t have to be complicated. I’ve realised that quite often, if design isn’t your thing then it’s hard to see the woods for the trees. You’ve got SO MANY things you want to say and you want to do it allinoneplace – I get that – but really you just need to strip it…

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Fill your Vortex and eat your fairy cake too: creating brand awareness.

Don't panic

Right now, I’m reading The Hitchhikers Guide to the Galaxy with my daughter. We’ve just reached The Restaurant at the End of the Universe  – but two nights ago Zaphod Beeblebrox entered the Total Perspective Vortex and he survived*. Warning. If you don’t know the HitchHikers Guide to the Galaxy you might not enjoy this…

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How to step up your brand in 2021

Don't hide your light behind snazzy graphics and buzz words -push the stuff that makes you different into the foreground

Why should you step up your brand in 2021? As my husband said when I announced that I’d be writing about this after dinner – well you wouldn’t want to step back! He’s right. Whatever you’ve achieved with your brand in 2020 the last thing you want to do is step backwards. You brand is…

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