What matters when it comes to your brand?

Image shows two cream coloured bell tents on a patch of grass next to a tree, with a grey shelter in between them. Words read" Branding is an adventure!

Branding is an adventure. It’s like going camping (I love camping) you need to think about all the bits and pieces that make it a successful trip. First off you need the strategy. Strategy is how and why and who with and what for. It’s the overall plan to help you achieve your goals. So…

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What do you need to pull out and start using for your brand?

As if I'd send my child to school in England without a waterproof coat! Picture of raindrops and a headshot of Amy (white female, blonde shoulder length hair and green top)

The other day it was raining VERY heavily when I picked up my son from school. Puddle dodging rain. I stood in the yard and all the kids came out one by one with their waterproofs on until my son appeared. No coat. Of course my first reaction wasn’t even to say hello but to…

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Whales and snails and branding tales.

image of a colourful cartoon parrot. Words read "Form follows function" Louis Sullivan

Last week I got to draw a humpback whale, a jellyfish, a snail, a parrot, a bike and a penguin, among other things – a beautiful and colourful set of illustrations coming to a YouTube channel near you shortly! I’m really excited to see them come to life. Yes I get to do the BEST…

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What’s awesome about you?

Picture of lego people and bricks built into a random shape. Words read: Everything is awesome.

The other day we watched The Lego Movie. It’s a cacophany of colourful confusion but it’s also quite funny and the kids think it’s great. One great quote from the film is this: “Don’t worry about what others are doing.You must embrace what is special about you.” Vitruvious. This is true of your brand too.…

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Finding a better audience.

Girls pink wellies with ducklings next to them on the bank of a lake. Words read: chasing breadcrumbs.

A couple of weeks ago we went to Wallington Hall and there were ducklings around the lake. Tiny, fluffy ducklings. Very cute. Eight of them and their Mother. There were also two geese. The geese didn’t like the ducklings. They bit them when they got out of the water. So the Mother Duck led her…

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Brand Bravery increases visibility.

Image of Amy on a burma bridge very high up. Text reads: Doing the things you need to do despite the things that hold you back.

Bravery is doing something worth doing in spite of the fact that it scares you. Having courage. Feeling the fear and doing it anyway. A couple of years back I did the Via Ferrata Extreme in Honister. This involved climbing up and down the side of a mountain on metal rungs and a Burma bridge.…

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The way you make people feel matters.

words :how do you want people to feel about your brand? over a faded image of wedding dresses

Yesterday I helped my amazing friend with her wedding dress. We went to the seamstress to have it pinned and twiddled with to make it fit perfectly. She looks absolutely stunning in it and I feel so privileged to be able to help her with this part of her preparations. Of course it reminds me…

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Improving your marshmallows: Making your brand stronger.

marshmallow toasting in a chemanier in the garden

The other day we lit a fire in the garden and toasted marshmallows. It was lovely, something we love to do when we’re camping, but not something we do much at home.We discovered last year that toasted marshmallows are massively improved by adding melted chocolate before you eat them, so I put some squares in…

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Make intentional decisions and stick to them.

Photo of Rachel Smith, The Business Grower sat at a table with her iPad - with her quote overlayed "Success is not created by accident, success is created by intention".

This quote is from a video by Rachel Smith about how to become intentional in your business: “Success is not created by accident, success is created by intention”. I think this applies to any success you might want to achieve – you can make things happen by creating a plan of action to get you…

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Radiate your brand: RJM Photography

Image shows letters RJM woth photography underneath, multicoloured in pinks, yellow and teal. Also a photograph of the designer - Amy Purdie

Rachel is an amazing brand photographer (she took mine) and product photographer helping businesses nationwide look ever so much better. Excellent photographs make all the difference to anything you have designed. Bad photographs can ruin a beautiful website design or leaflet (sob!) – it’s worth elevating your designs and increasing their chances of success by…

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