SWOT up for coronavirus

I posted this last week in the Brand Success Club and in Brand Confidence, people found it really positive and helpful, so I thought I’d share it here too.  So the next few months… This virus is gonna affect us in some way. I didn’t want to believe it. I’ve been ignoring it – it’s not gonna make a…

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What to do if you’re not happy with your brand

Review. Question. Decide.

What can you do if you’re not happy with your brand? There are loads of other people in this situation too. Maybe they feel brand shame or they know they’ve grown out of their brand or they’re serving new markets or selling new things and it just doesn’t fit anymore. There are so many reasons…

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How to have as much brand clarity as Father Christmas.

Find the magic that makes your business unique. Picture of Amy wearing Santa hat, surrounded by illustrations of christmas things - candy canes, hearts, stars,

One of the benefits of branding is clarity. Clarity is what happens when you spend some time thinking about your business and understanding what it is that you’re all about. Clarity comes through thinking and deciding and finding the magic that makes your business unique. It’s there, honest. How do you find that clarity? By…

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Your brand is you – why you need to inject more YOU into your business.

You are your brand. Your brand is you. People buy from people. People connect with other people. People care about other people. People CRAVE connection. Why do you buy from where you buy from? Or why do you aspire to buy from where you want to buy from? Me? I love buying from smaller businesses…

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Save your brand! Revisit, rescue and realise.

The other day I got my sewing machine out. The first time in YEARS (due to the foot going missing and it taking me that long to buy a new one..) I had decided to make some reusable hankies – a nice easy task. Turns out you can get 6 good size hankies out of…

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Four ways to brand your business like a dinosaur

Brand your business like a dinosaur

Over the weekend we went to the Dippy Diplodocus exhibition at the Great North Museum. Dippy is on tour from the National History Museum – a rather famous dinosaur who has been living there for 100 years. He’s cast from a skeleton and is 21 metres long and 4 metres high. Very impressive when you…

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Five minutes with… Rachel Smith: How to achieve consistent months of income, gracefully!

I am a member of Rachel’s 5k Club and so I can tell you that she really does know what she’s talking about. The tips she shared in this five minutes with.. were fantastic and full of action points. Become very intentional. This is the tip you’ll see in this video. It’s easy to be…

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Does your scooter have rocket boosters? Put YOU in your business and go further.

Recently we met some friends and went scootering. Well the kids did, us grown ups walked. Scootering is not something that we usually do. So much so that I decided I needed to get helmets for my kids on the way there as the scooters rarely leave the garden. My sons is red and my…

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You had me at hello: Branding according to Jerry Maguire.

Firstly, I should tell you that I have never seen the film Jerry Maguire, so if any of these references seem a bit off, then that would be why! This post is entirely the responsibility of the lovely Sophie Gist of Hotdesk Business support who inspired this after I unknowingly used the words “help me…

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BRAND FOR CHRISTMAS: S is for Success – wrapping up Brand for Christmas

Over December we’re looking at creating a brand. Your brand. This is what people think about you, not what you want them to think about you. So we are going to work on the branding to help shape your brand. Sign up here.   S is for Success: Wrapping up Brand for Christmas – here’s a…

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