WHY BOTHER? Design helps you stand out

This is part of a series of posts entitled “WHY BOTHER?” – covering why you should bother with branding and design in your business. Imagine for a moment that you’re just starting your business (or maybe this is you, so no imagination required!) and you’ve sat down for the first time to get started. You…

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WHY BOTHER? Design helps your business be remembered

This is part of a series of posts entitled “WHY BOTHER?” – covering why you should bother with branding and design in your business. What do you think makes your business memorable? Really think about that for a second. Maybe it’s the great products you sell or the incredible service you deliver, or maybe you…

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WHY BOTHER? First impressions count

First Impressions count

This is part of a series of posts entitled “WHY BOTHER?” – covering why you should bother with branding and design in your business. You wouldn’t turn up to a networking event dressed in your pyjamas, unwashed and with unbrushed hair would you? (Unless you were trying to make some sort of point. I guess there…

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WHY BOTHER? Attract the RIGHT people

This is part of a series of posts entitled “WHY BOTHER?” – covering why you should bother with branding and design in your business. One of the very first things you need to do when you’re working on the design of something is to consider who it’s for. It does you no good to design a…

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WHY BOTHER? Show people what you believe in

This is part of a series of posts entitled “WHY BOTHER?” – covering why you should bother with branding and design in your business. People buy for a variety of reasons, price, location, convenience – and also because of your values. What’s important to you might be important to them and if it’s important enough then…

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WHY BOTHER? Design makes money.

This is the first in a series of posts entitled “WHY BOTHER?” – covering why you should bother with branding and design in your business.  Design makes money. If you had to choose between a business that looked fairly ugly and one that looked super professional, which would you go for? You’d want the one that looks…

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