How to build a brand using the sandcastle technique.

It’s been lovely weather all week, so naturally the one day we decided to meet some friends for lunch and head to the beach it was overcast and windy. This did not stop us from enjoying ourselves! My daughter built a sandcastle and we searched the beach for shells to decorate it with, sticks to make…

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GUEST BLOG: 8 email marketing myths debunked – with Kate Barrett, Shine a Light Media

There are a number of email marketing myths that constantly circulate. In this article I aim to debunk 8 of the most common email marketing myths…   Myth 1 – “Email Marketing is dead” In the words of Doctor Frankenstein “It’s alive!” Email marketing results have shown time and time again that the channel is…

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Getting started

Today, 5 years ago, was the first day my daughter started nursery and the first day I started working on Whiteacres Design​. A week later I started “properly” and it’s been a fantastic journey 🙂 One of the first things I did was work on a name and a logo. I still have the name…

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GUEST BLOG: 10 Benefits of using email marketing for small businesses, by Kate Barrett, Shine a Light Media

Small businesses can benefit enormously from email marketing but many are still not using it, or not using it to its full advantage. Here we explore 10 benefits of email marketing for small businesses.   A targeted, direct way to contact your subscribers   Email marketing allows small businesses to cheaply and easily communicate directly…

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Get some focus

This week my daughter had her Focus Week at school. This means that her teacher tailored the whole week around her, so the class did things related to princesses, pirates and how things grow. We had to fill in a form telling the school about her favourite music (princess music – classical music that’s good for floaty dancing), her favourite…

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Your brand is bigger than your logo

Earlier this week I was at a workshop event and one of the things that came up was about branding and logo design. There was a selection of random leaflets on the table and they nearly all had their logo at the very top of the leaflet. The logo is not the first thing someone needs…

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Pinterest for Business

Today I’m speaking at The Inspire Network Durham meeting about using Pinterest for business. I am certainly not a Pinterest expert but I use Pinterest a lot, I love it and I get a lot of traffic to this website with it – so for me I find it worth it. Here’s a basic guide…

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How to run your business like a pirate.

Yesterday was Pirate Day at nursery so my daughter was dressed up as a pirate and went off to nursery to do Pirate things. She looked great 🙂 Pirates know a thing or two about branding. BRAND PIRACY A pirate always has the skull and cross bones flag floating on their pirate ship. Pirates know their…

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Content is still King – Public Relations in the Digital Age.

Todays guest post is from Andrew Lambert of Newsmaker PR. Visit the website here.  Suddenly everyone is an expert.  The digital age has provided the technology and platforms for us all to become publishers of our own material.  At the same time newspapers are cutting staff and becoming more and more reliant on content generated…

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How to declutter your business image

On Wednesday I spent some time with Gillian learning about her new business. Gillian does a wide range of things to do with changing your lifestyle as well as getting rid of your “stuff”. It’s about living a simpler life and decluttering. When I went back to my office afterwards I couldn’t help but feel that I need to do some…

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