3 ways your business should be like a castle

Over the weekend we visited two castle – Walkworth Castle – “one of the largest and most impressive fortresses in North East England” and Chillingham Castle which is very old and full of interesting things to look at. So I was thinking about what we can learn from castles, and I came up with three points. STORY Each castle…

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Flying a kite for your business

The other day, my daughter and I ended up at the Beach and she wanted to fly her kite. She was having a lovely time, even though the wind wasn’t all that strong. she was happy dragging it behind her all over the place. If you think of your brand like a kite – flying high in…

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Gratitude in Business: Count your chickens after they’ve hatched.

Last week I was at a conference for Christian Women which was fantastic. It was a great few days with lovely friends and one of the things that really came out of it for me was about gratitude. There were people I was there with and people who were talked about, stories that were told,…

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Nine ways to be more welcoming in your business.

Last week we were on holiday in the Lake District. We had a wonderful time visiting some great places including Grizedale Forest, the Safari Park, Sizergh Castle, the Steam Railway and Aquarium, Cartmel, Ulverston and Grange-over-Sands – but what made it truly special (apart from the excellent company), was the holiday cottage we stayed in.…

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How do you help your fish find you?

How do you help your fish find you?

The other day, my daughter and I went to the local Nature Reserve. We were walking along the river when a lady passing us told us that there was a Heron in the river just a little further along. We looked out for it and there it was was – waiting for a fish. After…

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What’s your story?

What were you doing before you started your business? How did you get here? I ask this during a consultation with a new client because it’s good to get a bit of background about the client, their business, their ideas and their identity. It really helps to get to know them and understand where they’re…

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What’s in your kinder egg?

This week I’ve been carless so as well as using public transport to get to the office I’ve also been walking my daughter to nursery and back. Which has been interesting! On a Thursday Daddy always takes her home and he always takes her to the shop to buy a Kinder Egg on the way.…

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Be a mailing list superstar!

This morning I was on the “Mailing List Superstar Panel” at the Inspire Network in Newcastle alongside Jayne of Colleagues on Tap and Belinda of Arttia who both know their stuff when it comes to sending emails to your list. I also made cake 😉 It was a great discussion, so I thought I’d share the…

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7 ways to measure success in design

One of the questions on my design brief is how will the client measure the success of what I’ve done for them? Graphic design has many benefits. The Design Council states that “for a design alert business every £100 spent on design, increases turnover by £225“, which is a good indication of how worthwhile design…

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Engagement or list building – running a competition on Facebook

Running a competition on Facebook is a great way to celebrate the launch of a new service or programme, get more likes on your business page and create lots of engagement, and they are good reason to use the other tools that are available on Facebook such as promoted posts or ads. Facebook has announced that…

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