Putting up your tent – what you need to make your brand actually work.

Last week – as you may know if you like my Facebook page or follow me on Twitter – we went camping. We arrived at 7pm after setting off considerably later than intended because of the game of tetris that my husband had to play to get everything in the car. The sky was a…

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What is branding?

“Having a powerful brand is vital in today’s economy, it can be the difference between a business that blends in with the crowd or stands out from the competition“ – Athena Varmazis, vice president and general manager, Small Business Services, American Express Canada. Branding is NOT a logo. A logo is PART OF your brand.…

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Fail to plan…

Recently I did some work for an architect – architects plan, design and oversee the construction of buildings. This is pretty important to ensure that everything is done correctly, that light switches are in the right place, that there’s enough space, that windows are at the right level, the building is safe and the right amount…

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Stop horsing around, make your message clear.

Over the weekend we went to fantastic family wedding in Scotland and also a birthday party for my daughter’s best friend who turned three. It was a great party – a “proper party” with party games like musical statues, pin the tail on the donkey and jelly and ice cream. Great. There was also a piñata. …

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