Five minutes with.. Louise Heaps: Ingredients for cooking up your copy

Five minutes with Louise Heaps: Ingredients for cooking up your copy

If writing copy for your business is something you always move to the bottom of your to do list then this is the video for you. Louise shared some amazing tips for this. She likens copywriting to having guests for a meal. Considering their needs and adjusting your menu, and tasting the food to make sure it’s perfect. She talks about getting your brand voice right, selling with words, humanising your brand, using emotion – and parts of copywriting which are also essential when you’re creating your brand – knowing your brand values and your audience. This video is jam packed with actionable advice to help you improve your copy…


To find out more about Louise you can visit her Facebook page.

 


If you’d like to see the full length video then you’ll need to join us in The Brand Success Club, where you can find Louise’s additional tips as well as all of the other full length versions of the Five minutes with… series. You can also join us for our monthly topics which have included topics such how to create a brand plan, how to use Canva, gluing your brand together and creating brand elements. In addition, there are bonuses and quick successes to help you navigate the world of branding with only the bits you need and build, grow and show off your brand.

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