Masterclass: Brand Consistency

Scroll down to see if Love Your Brand is for you

Do you feel like an imposter? 

Surrounded by businesses that look so much more professional than you, who seem to find it easier to attract customers? 

You find yourself falling down a rabbit hole on social media feeling overwhelmed at everyone’s AMAZING graphics and wondering how on Earth you can achieve the same?

You stare at Canva for what seems like hours trying to create just one image, but no matter how hard you try you don't know how to make anything look right. 

You used to love your logo but nothing goes with it anymore and you have no idea how to incorporate this into your visuals.

You know that brand awareness leads to more sales but you don't know how to use your brand to elevate your business.

You know you're great at what you do, but you know that your business doesn't show that and so you're attracting all the wrong sort of customers.

You don't know how to get seen and heard in a crowded marketplace. And it's much more crowded now that EVERYONE is online. 

I understand.

This is why I've brought back Love Your Brand, a programme I first created in 2014. I've been running my business since 2010 and have had conversations with so many people who feel just like you.


And it's OK. You are great at what you do - I can't do that - and I'm great at what I do. I'm here to help.


Branding doesn't have to be hard. It takes a bit of time and effort up front - but after that it's a total doddle. Honest. 

Hello! I'm Amy and branding is totally my thing. 

Over time, I’ve come to realise, that not everyone finds branding easy. In fact, lots of business owners feel a bit lost in the woods with it all.

I love, love, LOVE helping business owners (like you) to create a pioneering brand that you can be proud of. (And that your ideal customers/clients will love and connect with too!)

For me, creating a brand is an adventure.

It’s fun and exciting. So…
- I want you to feel like that too.
- I want to give you the oomph to build, grow & show-off your brand.
- You can make your brand a big success.

But to get there, there’s a whole journey of discovery. Let's go on a brand adventure to help you LOVE your brand and gain brand bravery!

Amy Purdie
Love your brand

In Love Your Brand we go through a four-week process together to get your brand identity truly sorted out. There's a start and a finish date. There's professional support and accountability to ensure you get from A to B. And you'll end up with so much more clarity on your brand - and visuals to be proud of that match your logo. 

You'll have a professional, consistent image for your business. That you love and shows that you are the real deal, the top banana and the ONLY choice for your clients.

Because you have a brand that you love you'll have more confidence to use it - and it will inspire you to create content too!

You'll know how to create amazing graphics - I'll show you exactly what to do and by the time you finish Love Your Brand you'll be churning them out like you've been doing this forever (We'll call it batching, you're not a machine!)

You'll have brand visuals that work with your logo (I'll help you with this too). Your logo is only a very small piece of your brand - there are so many possibilities!

You'll be using your brand in ways you didn't know you could. This stuff affects everything - not just how your business looks.

You'll have content ideas, enthusiasm and know-how to get out there and put them into action. I've got this covered for you.

By the time we're done, you'll be showing people how fantastic you and/or your products are and having a wonderful time chatting to your ideal customers. (Because they'll Love Your Brand too)

What do you walk away with?

Clarity on your brand at a deeper level.

A brand strategy that you can refer to whenever you get stuck - or, more likely, for inspiration.

A content plan.

Understanding of various tools and how to use them (depending on the needs of the group)

A brand kit that you LOVE and that attracts attention.

A template library in Canva that makes you feel all tingly when you look at it. And training on how to use your new assets.

Brand Bravery. Get out there, love your brand, and show your audience that you're excellent at what you do. 

"Amy knows so much about branding and visual design as well as being a wonderful illustrator. I love working alongside Amy on projects and would not hesitate to recommend her."

Rachel.

Computer, ipad and phone showing the Love Your Brand programme


What's included?

After Love Your Brand you'll feel proud and excited and ready to GO!

Each week there will be videos available to watch, you'll be able to take part in a small group live Q+A and a group implementation day to help you do the work. All videos and calls will be available as recordings. You get to keep these forever. 

There's live community support for the length of the course, plus two weeks school holidays part way through (catch up time ) and for two weeks additional support afterwards. The Q+A calls will continue during these times.

At the end you'll get a 15 minute 121 session for feedback.

You'll receive workbooks, checklists and templates, including a template toolkit* to use in Canva and change to your own brand.

We'll run a networking session with other group members so we can get to know each other, support and refer each other.  Who knows what else you can get from the programme?

* What's in the Template Toolkit? 

Your Mood board, Brand Style and Strategy reference documents.

Social Media Templates: for Instagram, Facebook, LinkedIn, Twitter, Stories/ Reels and Pinterest. This is Stand Out on Social 2. Also a pack featuring motivating and inspiring quotes (Also available copy and paste.)

Social Media cover images templates. Facebook, LinkedIn, Twitter.

Ebook template: 4 cover options, introduction page options, contents page options, multiple page options. The pages can be used stand-alone as worksheets, checklists, info sheets or freebies. Includes 5 social media templates and 2 banner graphics to promote your ebook/ worksheet/ freebie. These will be adaptable for whatever you're creating.

Blog graphic templates. 

Video walkthrough so you can change these easily in Canva

Any templates missing? I'll create them during the programme.

"I am constantly amazed at her creative energy. I've recommended her several times now to contacts of mine, who have been super happy with the work that Amy has created and produced for them. She's a generous, happy, creative and hugely talented lady!"

Anna

WEEK ONE

Brand In

Looking at the key areas which make up your brand. 

WEEK TWO

Brand Out

Connection, clients  and content planning. 

WEEK THREE

Brand Shake It

Creating a style guide and brand assets.

WEEK FOUR

Brand About

Creating content, toolkit completion, being visible.

Wanna come on an adventure and love your brand?

We're starting on 15th March.  There's a two week break between weeks 2 and 3 for the school holidays - I'll still be running the weekly Q&A call during this time and will be available in the group so it's ideal for catching up! Then we'll start week 3 on 12th April and be all done by Friday 23rd. The group will stay open for an extra fortnight after that with Q&A and time to catch up. You'll still have access to all the content forever.

BONUSES!

Available when you pay in full or upgrade to VIP

love your visibility

Workshop with Morgane, Get MoMoMentum

It all started five years ago with a french blog on baby sign language, a communication method that I am passionate about. I wanted every new mum to know about this amazing way of communicating with their baby. This first experience has help me to understand how to be visible online and now I help business women to be more visible online, to overcome their fears and limited beliefs and show the world what they have to offer.


Value: £99 / two hour workshop

Love your sales

Masterclass with Moira, Moira Barnes Sales Consultancy 

Moira has worked in various sectors of sales for over 30 years. During that time she has won awards for growing business year on year, smashing targets as well as her ability to devise new creative ways for clients to connect with their customers. She has been recognised for her ability to work collaboratively with all stakeholders and is a Fellow of the Institute of Sales Management, whose aim is to improve sales practices across the globe. 

Moira's aim is to share her long experience and best practices with passionate small business owners. These business owners know they need to improve their selling technique but they want to do that in an authentic and unique to them way, which is where Moira excels. 

Value: £175

Michelle Rose
Love Your Marketing

Mini Training and Q&A with Michelle, Michelle Rose Marketing

Michelle knows that just because you're brilliant at what you do, it doesn't mean you're automatically awesome at marketing your business! 

 Her common sense marketing advices gives you the knowledge and confidence you need to get started with your own marketing. Michelle wants you to implement your marketing, get good at it and fall in love with it. 

 Hence her #LoveYourMarketing strapline!

Value: £225 / 90 minutes

Want more? Why not become a VIP?

What does this mean?

As a VIP you get everything in the Love Your Brand programme, but you also get: 

Weekly 15 minute check in calls (over all 6 weeks if you need them)

121 Content planning session

Your template toolkit created for you so that all you have to do is use it. That means  I create your social media content based on our content planning session during week four and five. For your Ebook - give me your  copy and imagery and I'll put it together (this doesn't have to happen within the programme timescale. You get six months to take this up). You'll still be able to create more graphics in future using these templates, but they'll all be set up ready with your own brand assets! 

Bespoke icons for your brand. I'll make you up to 10 icons/ illustrations to use across your touch points. These will be assets you can use in print and online, including custom gifs for your stories and reels.  (That's 10 designs in different file types) 


Questions. 
You might have some questions... if you have any that aren't mentioned here then please use the chat button or send me an email (amy@whiteacresdesign.co.uk). 

I don't have a logo... does that matter?
No. You won't be creating a logo in this programme and it's isn't essential to have one.  It will certainly help you a LOT with what you need for your logo and give you a starting point for it. 

Will this be worth it?
 Short answer: yes. 
Longer answer: if you're reading this then you are struggling with your brand. This means that you are likely leaving money on the table because you don't have the Brand Bravery to get out there and show your brand off. This programme will give you clarity, enthusiasm and tools to be consistent and intentional with your brand. 

If you're reading this and you love your brand already, you have no problem showing up and you're full of excitement for what you stand for  - then you don't need this programme. 

I just want all of this done for me.. 
I can do that. Check out my Brand Adventures here. 

When is this happening?
We're starting on 15th March.  
Week one: IN - w/c 15 March
Week two: OUT - w/c 22 March 
- two week break for the school holidays with continued support and Q+A - 
Week three: SHAKE - w/c 12 April
Week four: ABOUT - w/c19 April
Support continues up to 7 May. 
You will have lifetime access to all resources and future versions of the programme. 

I have two businesses. Do I need to choose?
No. You buy this programme once and no matter how many brands you have you'll find that the skills are transferrable and the process will be the same. You'll just get different answers. 

How much time will this take me?
 It'll take you around 3 hours a week. You can do this whenever you can fit it in - you may choose to do more or less. Remember there's a two week break between weeks 2 and 3, and 2 weeks support after the programme ends too so you can take your time. If you upgrade to VIP then you won't need much time for weeks 3 and 4 as much of it will be done for you. 

I don't have Canva Pro. Can I still do this?
Absolutely. Beyond the cost of the programme, any additional costs are optional. You'll be able to go through it without spending anymore if you don't want to.

I don't know how to use Canva. Will I manage?? 
All the templates will be provided in Canva because it's very accessible for everyone, it's free and it does a LOT. So you will need to use it - however I'll be providing very clear instructions over video to show you exactly what to do and I'm around for any further questions. 
If this still puts you off, then go VIP and I'll create your templates in whatever programme you like. Canva really is a total doddle though. 

I would rather pay by Credit Card.
No problem! Here's some PayPal links: 
Pay in full £300  |  Pay in full VIP £600
Pay 3 x £105  |  Pay VIP 3 x £210

love your brand