DELIVERY

• Videos
• Worksheets
• Private Facebook group
• Checklists
• Training pdfs
• Monthly webinar to answer questions and help you get unstuck

MONTH ONE: PREPARATION

• What branding is and why it's important. (You can watch a training video here to find out more on this subject)
• The branding process
• Favourite brands
• Your story
• What your business is
• What other people think you do
• Naming
• Target Audience
• Moments when you communicate
• Strengths of your business
• What's important to you about how you run your business
• How people find your business
• Business values
• Business personality
• Why you?
• Measuring success

MONTH TWO: RESEARCH

• Likes/ dislikes
• Competitors - what they are doing and what you can learn from this
• What makes a great logo
• Typography
• Colour in design
• Layout
• Copy
• Emotions
• Choosing and using a graphic designer

MONTH THREE: CREATION

• Logo creation
• Logo development
• File formats
• Programmes to use
• Brand decisions
• Constructive criticism (logo improvement)
• Creativity tips
• Sources of inspiration
• Illustration
• How to have a cohesive, consistent business image
• what not to do
• rights and wrongs

MONTH FOUR: DEVELOPMENT

• Creating a brand style guide
• Templates
• Examples
• Website planning
• How to include your brand on your website
• Website makeover ideas
• Where to get imagery
• Photography
• Programs for creating materials
• Printing

MONTH FIVE: APPLICATION

• Creating the items you need for your business. This could include but is not limited to

- Stationery (business cards, letterheads, compliment slips)
- leaflets
- brochures
- banners
- magazines
- social media graphics
- online imagery
- labels
- packaging
- reports
- email signatures
- email marketing imagery

• Social media
• Feedback