Whiteacres' Branding Toolbox Curriculum
Creating a great brand that works for your business - creates the right impression, curates the perceptions of others, attracts the right clients and communicates effectively - takes a lot of work. Here's what you're going to look at over the five months:

DELIVERY
- Videos
- Worksheets
- Private Facebook group
- Checklists
- Training pdfs
- Monthly webinar to answer questions and help you get unstuck
MONTH ONE: PREPARATION
- What branding is and why it's important. (You can watch a training video here to find out more on this subject)
- The branding process
- Favourite brands
- Your story
- What your business is
- What other people think you do
- Naming
- Target Audience
- Moments when you communicate
- Strengths of your business
- What's important to you about how you run your business
- How people find your business
- Business values
- Business personality
- Why you?
- Measuring success
MONTH TWO: RESEARCH
- Likes/ dislikes
- Competitors - what they are doing and what you can learn from this
- What makes a great logo
- Typography
- Colour in design
- Layout
- Copy
- Emotions
- Choosing and using a graphic designer
MONTH THREE: CREATION
- Logo creation
- Logo development
- File formats
- Programmes to use
- Brand decisions
- Constructive criticism (logo improvement)
- Creativity tips
- Sources of inspiration
- Illustration
- How to have a cohesive, consistent business image
- what not to do
- rights and wrongs
MONTH FOUR: DEVELOPMENT
- Creating a brand style guide
- Templates
- Examples
- Website planning
- How to include your brand on your website
- Website makeover ideas
- Where to get imagery
- Photography
- Programs for creating materials
- Printing
MONTH FIVE: APPLICATION
- Creating the items you need for your business. This could include but is not limited to
- Stationery (business cards, letterheads, compliment slips)
- leaflets
- brochures
- banners
- magazines
- social media graphics
- online imagery
- labels
- packaging
- reports
- email signatures
- email marketing imagery
- Social media
- Feedback