Why do you need to love your brand?

People will think, feel and say things about you in relation to your business.

Everything I read and hear about branding is about how important it is to help you attract your ideal client – and it is, that’s the whole point – to build an impression that gets your ideal client thinking, feeling and saying truths about your business because of what you’ve done to instil that in them – and to help them to love your brand so that they will become loyal customers.

But your brand is also something that YOU need to love.

Why?

Building your brand is personal. You’re a self made action taking business person and this is YOUR business. You created it, you’re responsible for it – you are IT – so your business is an extension of you and you are a part of your brand. People will think, feel and say things about you in relation to your business. Scary stuff, but unavoidable. Your brand and you – you can’t really be separated. You may not be Richard Branson – but he has the same problem. So you need to own that.

Owning that you’re a part of your brand and that your actions, words and appearance will affect that means that it’s quite important that you love your brand. That you love what you stand for, how your business looks, what you do, what you say.

When you love your brand then you will develop stronger levels of Brand Bravery.

What am I talking about? You won’t have brand shame. No more nervousness to hand out your business cards, no worrying because you’re not sure if you’re showing up right. You’ll have so much more confidence in your brand and be excited to show up for it. This is super important because when you’re feeling brave you’ll show up more to represent those brand foundations – your purpose, values and personality – knowing that you’re happy with how your brand identity looks but also safe in the knowledge that what you’re doing is representing your business effectively and contributing to a stronger business impression upon those people who you want to reach.

When you love your brand you have more passion for it. You’re not just braver, you’re excited and the love that you have for your brand shows up in everything that you do.

Think of the big players in your industry or in the business world – what do they ALL have? Passion. Enthusiasm. Oomph. They are all excited about their businesses and this can be really loudly or in much quieter way. Loving your brand doesn’t have to mean that you’re bouncing off the ceiling if you’re not that type of person. Working on your brand and falling in love with it gives you passion and it shows through into everything that you put out. Which is exciting for other people to see and encourages them to find out more and to buy from you.

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When you love your brand, and you have bravery and passion – this makes marketing it easier too. You know what your values are and you know what lights up your ideal client AND yourself. You love your branded social media graphics and your website – it’s exciting and easy to create content because you know the core of your brand and the aspects of it that you need to hit, you know who your ideal client is and how you can connect with them. These things create so much ease – branding really is easy once you’ve put the work in to make it so and fallen in love with your brand.

Loving your brand helps you to live and breathe it. Imagine if you had a brand where your chosen values and personality didn’t align with who you are or what you care about – how much harder it would be to look after that brand and stay focussed on maintaining the core of your brand. It would be really difficult. You may even find yourself making decisions based on your own values instead of those of the business because they’d make more sense to you – but doing that would dilute the brand.

And in todays constant digital marketing world where you need to show up multiple times a week it’s so much easier to create content that you love than content that’s a chore to create.

It makes more sense as a solopreneur, to have values and a brand personality which, if not the same as your personal values and personality are in alignment with yourself and therefore easier to implement across your business.

You are part of your brand.

Part of your brand is you.

Loving your brand makes business more fun, easier and gives you more confidence.

Several years back – maybe 8 or 9 – I had a bit of a slump in my business where I just wasn’t feeling the enthusiasm that I’d had as a start up. So I hired a coach and we worked on my business plan which led to me revisiting my brand myself. Because of that, I fell back in love with my business and that oomph has not wained because I’m keeping on top of what lights me up and staying connected with what truly matters.

I know first hand just how effective loving your brand can be.

If you don’t love your brand, then send me a message and let’s have a chat about how you can change that.

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